Job Description

Job Title

Sales & Marketing Manager

Company

Highcrest Trading

(Launching Brand:

KeralaChai

)

About Us:

Highcrest Trading is a premium food and beverage company dedicated to bringing the finest natural flavours directly from the source to the consumer. Our flagship brands include

KeralaChai

(Premium Tea),

KappiCoffee

(Authentic Coffee), and

ElaichiGold

(High-quality Spices). As we prepare to launch our products across the market, we are looking for a dynamic Marketing Manager to lead our expansion in Kerala.

Job Summary

Highcrest Trading is launching

KeralaChai

, a premium tea powder brand, and is seeking an experienced

Sales & Marketing Manager

with a strong background in

tea powder / FMCG sales

. The role is highly

target-oriented

and focuses on building distribution networks, brand development, and driving retail sales growth across assigned territories.

Key ResponsibilitiesSales & Distribution Development

Develop and execute sales strategies to achieve

primary and secondary sales targets

Appoint Super Stockists, Distributors, and Sub-distributors

in assigned regions Expand market reach by onboarding retailers, wholesalers, and institutional buyers Monitor distributor performance and ensure target achievement
Retail & Market Expansion

Drive

retail sales development

and improve market penetration Plan and execute retail schemes, visibility drives, and in-store promotions Ensure product availability, proper placement, and competitive pricing Collect market intelligence on competitors, pricing, and consumer preferences
Brand Development & Marketing

Lead

brand-building activities

for KeralaChai Coordinate ATL/BTL activities such as dealer meets, tasting programs, roadshows, and exhibitions Work closely with marketing teams on packaging, promotions, and communication strategies Strengthen brand visibility across retail outlets and trade channels
Team & Channel Management

Recruit, train, and manage sales executives and field staff Guide and motivate the sales team to achieve individual and team targets Conduct regular market visits and performance reviews
Reporting & Planning

Prepare sales forecasts, MIS reports, and market analysis Track sales performance against targets and implement corrective actions Ensure timely collections and credit control through distributors
Candidate Requirements

Minimum

5-10 years of experience

in

tea powder / FMCG sales

, preferably in South India Proven experience in

super stockist and distributor appointment

Strong understanding of

tea trade, retail dynamics, and distribution channels

Excellent leadership, negotiation, and communication skills Willingness to travel extensively Result-oriented mindset with strong execution capabilities
Preferred Qualifications

MBA / Graduate with specialization in Sales & Marketing Experience in launching or scaling a

new FMCG brand

Existing distributor or trade network is an added advantage
Compensation & Benefits

Competitive fixed salary

(based on experience)

Attractive performance-based incentives

linked to sales targets Travel allowance and other statutory benefits Opportunity to be part of a

new brand launch with high growth potential

How to Apply:

Interested candidates, please send your updated CV and a brief cover letter to:

Email:

keralachai.in@gmail.com , info@keralachai.in

WhatsApp/Call:

8848475797

Website:

www.keralachai.in

Job Type: Full-time

Benefits:

Cell phone reimbursement performance based Incentives
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Food provided
Work Location: In person