Job Description

Only experience with this industry required.....

A strong sales strategy for a masterbatch plant (which produces concentrated mixtures of pigments and additives for plastics) should focus on both the technical value of your products and building long-term relationships with customers. Here's a structured approach: ₹

1. Market Segmentation & Targeting Identify and segment your potential markets:

End-user industries: Packaging, automotive, agriculture, consumer goods, construction, etc.

Type of plastics: PP, PE, PET, PVC, etc.

Customer type: Compounders, processors, OEMs, converters. Target mid-to-large scale converters who demand consistent quality and volume. ?

2. Product Differentiation Emphasize your unique selling points:

Color matching precision

UV/antioxidant performance

Food-grade compliance

Customized formulations

Consistent dispersion and carrier compatibility Offer customization and fast turnaround on samples and orders. ?

3. Technical Support & Application Development Provide strong technical support:

Help customers optimize dosages and reduce costs.

Offer on-site trials, troubleshooting, and lab testing. This builds trust and positions your company as a solution provider, not just a supplier. ?

4. Pricing & Value Communication

Don't just compete on price. Educate customers on the total cost of ownership (e.g., better yield, reduced waste).

Offer volume-based discounts, credit terms for trusted clients, and bundling options (e.g., color + additive). ?

5. Channel Strategy

Direct sales team for large accounts.

Distributors/agents for new geographies or smaller clients.

Use digital platforms to generate leads and showcase capabilities (LinkedIn, B2B portals). ?

6. Customer Relationship Management (CRM)

Use a CRM tool to manage leads, track follow-ups, and retain existing customers.

Conduct periodic reviews, share usage insights, and ask for feedback. ?

7. After-Sales Service

Quick response to complaints or formulation issues.

Offer training to customers' machine operators for better product use. ?

8. Strategic Partnerships

Collaborate with plastic machinery manufacturers, OEMs, or testing labs.

Develop co-branded masterbatch solutions with key customers. ? 9. Innovation & New Product Development Stay ahead by:

Launching bio-based or sustainable masterbatches

Adding functional additives (anti-fog, antimicrobial, flame retardant, etc.)

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person