To drive revenue growth, enhance market presence, and strengthen brand positioning by leading sales and marketing strategies across retail, wholesale, and digital platforms in the textile/apparel segment.
Key Responsibilities
Sales Strategy & Execution
Develop and implement sales strategies to achieve monthly/annual revenue and profitability targets.
Expand retail footprint, monitor store-wise performance, and optimize product mix for maximum ROI.
Build and maintain strong B2B (distributors, wholesalers) and B2C (retail customers) networks.
Marketing & Branding
Drive integrated marketing campaigns across digital, ATL, and BTL channels to enhance brand visibility.
Plan seasonal promotions, festival campaigns, and new product launches.
Ensure visual merchandising and in-store branding aligns with brand identity.
Market Research & Consumer Insights
Track industry trends, competitor activities, and consumer preferences.
Recommend product improvements and new designs based on market demand.
Team Leadership & Development
Lead and motivate sales & marketing teams to achieve performance targets.
Build training modules for retail staff to improve product knowledge and customer experience.
Digital & E-Commerce Growth
Strengthen presence across marketplaces (Amazon, Myntra, Flipkart) and brand-owned e-commerce portals.
Implement social media, influencer marketing, and performance marketing strategies to boost online sales.
Key Skills & Competencies
Strong knowledge of retail textile/apparel trends, pricing strategies, and consumer behavior.
Proven expertise in
retail sales expansion, branding, and digital marketing
.
Leadership, negotiation, and relationship management skills.
Analytical mindset with ability to convert insights into strategy.
Qualifications & Experience
MBA/PGDM in Sales, Marketing, or Retail Management preferred.
10-15 years of experience in
Sales & Marketing
, with at least 5 years in a leadership role in
Textile/Apparel Retail
.
Experience in handling large-format stores, franchise networks, and e-commerce will be an added advantage.
Job Type: Full-time
Pay: ?14,540.29 - ?40,000.00 per month
Benefits:
Provident Fund
Ability to commute/relocate:
Tiruvarur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Bachelor's (Preferred)
Location:
Tiruvarur, Tamil Nadu (Preferred)
Work Location: In person
Speak with the employer
+91 7030395838
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