Identify, approach, and secure advertising and sponsorship deals with clients, agencies, and brands.
Develop sales strategies to meet and exceed revenue targets.
Maintain and grow relationships with existing advertisers and media buyers.
Create customized proposals and pitches tailored to client needs.
Coordinate with content and programming teams to align sales packages with editorial offerings.
Track sales metrics, prepare regular reports, and forecast revenue performance.
Marketing:
Plan and execute marketing campaigns to increase channel visibility, viewer engagement, and ratings.
Develop branding strategies for shows, anchors, and special programs.
Manage social media presence, digital campaigns, and collaborations with influencers.
Organize promotional events, press conferences, and viewer outreach activities.
Collaborate with PR teams to ensure positive media coverage and brand messaging.
Conduct market research and competitor analysis to guide strategic planning.
Requirements:
Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
2-5 years of experience in sales or marketing, preferably in media, broadcasting, or advertising.
Proven track record of meeting sales targets and managing client relationships.
Strong understanding of media buying, TRPs, CPMs, and digital ad platforms.
Excellent communication, negotiation, and presentation skills.
Ability to work in a fast-paced, deadline-driven environment.
Proficient in MS Office, CRM tools, and digital marketing platforms.
Preferred Qualifications:
Experience in television, news media, or digital streaming services.
Knowledge of media industry trends and viewer behavior analytics.
Bilingual or multilingual capabilities depending on the channel's audience.
Job Types: Full-time, Permanent
Pay: From ?20,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Education: