is a customer-focused sales professional who helps clients choose the right products or services while driving revenue. The role blends
consultative selling
,
product knowledge
, and
customer service
.
Key Roles & Responsibilities of a Sales AdvisorCustomer Engagement
Greet customers and build rapport
Understand customer needs through effective questioning and active listening
Provide personalized recommendations and solutions
Sales & Revenue Generation
Promote and sell products or services to meet sales targets
Upsell and cross-sell where appropriate
Convert inquiries into successful sales
Product Knowledge & Advisory
Maintain in-depth knowledge of products, pricing, and promotions
Explain features, benefits, and value clearly
Address objections and provide comparisons to aid decision-making
Customer Service & Relationship Building
Ensure a positive customer experience before, during, and after the sale
Handle customer concerns, complaints, or returns professionally
Build long-term customer relationships to encourage repeat business
Administrative & Operational Tasks
Process sales transactions accurately
Maintain customer records in CRM systems
Follow company policies, sales scripts, and compliance requirements
Performance & Team Contribution
Meet or exceed individual and team sales KPIs
Participate in training and coaching sessions
Collaborate with team members to improve sales performance
Skills & Qualities Required
Strong communication and interpersonal skills
Persuasion and negotiation abilities
Customer-centric mindset
Problem-solving skills
Ability to work in fast-paced environments
Common Industries for Sales Advisors