Job Description

The Branding Executive is responsible for developing, implementing, and maintaining the hospital's brand identity across all platforms. The role involves creating awareness about hospital services, managing visual branding elements, coordinating marketing campaigns, and ensuring a consistent brand image to attract and retain patients.Key Responsibilities:- Assist in planning and executing hospital branding and marketing strategies.- Maintain brand consistency across all marketing materials, signage, and digital platforms.- Coordinate with design and digital teams for social media, brochures, flyers, and other creative content.- Support hospital events, health camps, and promotional activities to enhance brand visibility.- Develop patient engagement initiatives and feedback programs.- Liaise with media, vendors, and advertising agencies for campaigns and materials.- Monitor competitors' branding and marketing activities.- Track and report marketing performance metrics (footfall, inquiries, leads, etc.).- Ensure hospital branding guidelines are followed in all internal and external communications.- Contribute to website and digital content updates related to services, doctors, and events.Skills & Competencies:- Strong communication and presentation skills.- Creative thinking and attention to detail.- Proficiency in MS Office and familiarity with digital marketing tools (Canva, Meta Ads, Google Ads, etc.).- Knowledge of healthcare marketing trends is an added advantage.- Ability to work collaboratively with multiple departments and vendors. (ref:updazz.com)

Skills Required