Job Description

Role Overview:The Growth Marketer will drive audience expansion, engagement, and brand visibility for a thought-leadership project featuring high-profile podcasts, a digital content platform, and social media channels. The role combines data-driven experimentation with creative storytelling to scale reach, deepen audience loyalty, and position the project as a leading knowledge hub.Key Responsibilities:Audience Growth & Acquisition- Develop and execute growth strategies to expand podcast listeners, website traffic, and social media followers.- Identify and optimise audience funnels across platforms (SEO, social, YouTube, podcast platforms, email).- Run experiments to improve downloads, views, CTRs, and subscriber growth.Content & Channel Optimisation- Work with the content team to design highly shareable content formats (short clips, reels, quotes, micro-content).- Optimise podcast SEO (episode titles, descriptions, tagging) to improve discoverability.- Improve website performance through landing page optimisation, lead magnets, and content distribution strategies.Cross-Platform Growth Campaigns- Plan and execute multi-channel campaigns during podcast launches, guest announcements, and new releases.- Build partnerships and collaborations with influencers, communities, and aligned brands.- Drive referral, engagement, and retention strategies through newsletters, notifications, and community-building.Analytics & Insights- Track and analyse growth metrics across podcast platforms (Spotify/Apple), social media, and website analytics.- Set up dashboards to monitor downloads, engagement, conversion rates, CAC, LTV, retention, and virality metrics.- Use insights to refine strategies and continuously improve outcomes.Required Skills & Experience:- Graduates from IIT/IIM or other top-tier institutions- 3-7 years of experience in growth marketing, digital marketing, or audience development.- Experience working with content-led brands, media projects, podcasts, or community platforms is an advantage.- Strong understanding of SEO, social media growth tactics, and analytics tools.- Ability to run growth experiments, optimise funnels, and interpret data.- Creative mindset to craft compelling narratives and content formats.- Familiarity with podcast platforms, creator economy trends, and digital storytelling.Preferred: - Experience growing a digital brand or content-driven community from early stages.- Knowledge of marketing automation tools, CRM, podcast analytics platforms, and social media schedulers.- Ability to coordinate with design, content, video editing, and web teams. (ref:updazz.com)

Skills Required