HIRING | Sadaway (Formerly known as Indus Cosmeceuticals) | Performance Marketing Specialist - D2C / E-commerce "Be a Part of Iconic Beauty & Wellness Brands"About Us:- Sadaway Pvt. Ltd.(previously Indus Cosmeceuticals) is an emerging powerhouse in the global personal care and wellness industry- A trusted name in over 30 countries, our portfolio includes Indus Valley Cosmetics, Bio Organic, Mina Eyebrow, and O4U. - Indus Valley Organic is a premier personal care brand that is dedicated to providing safe, organic, and effective products. With almost 50 years of experience, we have served customers in over 30 countries across 6 continents. Our team of promoters consists of accomplished scientists with expertise in personal care, who have served the Government of Delhi and earned prestigious awards. We prioritize safety and our products are data driven and 100% scientifically proven for better results.- Discover our range of products designed to enhance your natural beauty while prioritizing safety. We offer a diverse selection of over 25 products to cater to your individual needs. You can find our products on our website at http://buyindusvalley.in"Led by visionary founders Dr. Harinder Arya and Mr. Shyam S Arya, globally recognized biotechnology scientists."Role Description:We're seeking a high-impact Performance Marketing Manager with a sharp growth mindset and hands-on experience in scaling Meta campaigns in the beauty or cosmetics direct-to consumer (D2C) space.Responsibilities:- Plan, execute, and optimize Meta (Facebook + Instagram) campaigns for user acquisition, retargeting, and conversion.- Handle monthly performance marketing budgets of - 35 lakhs , ensuring maximum ROI.- Work closely with creative, brand, and tech teams to roll out high-converting ads.- Monitor campaign metrics: CTR, CAC, ROAS, CPM, CPL, and retention KPIs.- Use tools such as Meta Ads Manager, Google Analytics, and third-party dashboards.- Drive full-funnel performance strategies aligned with brand growth goals.Qualifications:- 2-5 years of hands-on experience in performance marketing in a D2C beauty, skincare, or cosmetics brand (added advantage).- Proven success managing Meta ad spends of - 35L+- Strong analytical thinking with a data-first approach.- Familiarity with D2C KPIs and CAC vs LTV models.- Excellent communication and stakeholder management skills.Other details -1.Work Mode - Work from office (5 Days Working)2.Work Location - Indus Cosmeceuticals Pvt ltd, 74b HSIIDC, Faridabad Sector 31 (Nearest metro station - Sector 28 Faridabad)3.Designation will be finalized based on interview performance.4."Excited to join a growing D2C brand? Competitive salary offered for the right candidate." (ref:updazz.com)
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