HIRING | Sadaway (Formerly known as Indus Cosmeceuticals) | Performance Marketing Specialist - D2C / E-commerce "Be a Part of Iconic Beauty & Wellness Brands"About Us:Sadaway (Formerly known as Indus Cosmeceuticals)Sadaway Pvt. Ltd.(previously Indus Cosmeceuticals) is an emerging powerhouse in the global personal care and wellness industry, built on the core principles of Integrity, Pure Formulations, Organic Ingredients, and Gentle Care for almost 5 Decades . A trusted name in over 30 countries, our portfolio includes Indus Valley Cosmetics, Bio Organic, Mina Eyebrow, and O4U. Our products are certified by USDA Organic, ECOCERT, India Organic, Bio-Natural and all the major global institutions. Sadaway Pvt. Ltd. is on a path to becoming a leading FMCG conglomerate that seamlessly blends digital engagement, innovation, and sustainability."Led by visionary founders Dr. Harinder Arya and Mr. Shyam S Arya, globally recognized biotechnology scientists."Role Description:We're seeking a high-impact Performance Marketing Manager with a sharp growth mindset and hands-on experience in scaling Meta campaigns in the beauty or cosmetics direct-to consumer (D2C) space.Responsibilities:- Plan, execute, and optimize Meta (Facebook + Instagram) campaigns for user acquisition, retargeting, and conversion.- Handle monthly performance marketing budgets of - 35 lakhs , ensuring maximum ROI.- Work closely with creative, brand, and tech teams to roll out high-converting ads.- Monitor campaign metrics: CTR, CAC, ROAS, CPM, CPL, and retention KPIs.- Use tools such as Meta Ads Manager, Google Analytics, and third-party dashboards.- Drive full-funnel performance strategies aligned with brand growth goals.Qualifications:- 2-5 years of hands-on experience in performance marketing in a D2C beauty, skincare, or cosmetics brand (added advantage).- Proven success managing Meta ad spends of - 35L+- Strong analytical thinking with a data-first approach.- Familiarity with D2C KPIs and CAC vs LTV models.- Excellent communication and stakeholder management skills.Other details -1.Work Mode - Work from office (5 Days Working)2.Work Location - Indus Cosmeceuticals Pvt ltd, 74b HSIIDC, Faridabad Sector 31 (Nearest metro station - Sector 28 Faridabad)3.Designation will be finalized based on interview performance.4."Excited to join a growing D2C brand? Competitive salary offered for the right candidate." (ref:updazz.com)
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