Job Description

Work From Office

What We Offer:

Transportation allowance Canteen Subsidy Health Insurance Tuition Reimbursement Incentive components campaign wise Work Life Balance Initiatives Rewards & Recognition Internal movement through IJP

What You'll Be Doing:

Strategy and Planning

Develop and execute content strategies aligned with product roadmap and GTM goals Define content pillars, messaging frameworks, and tone of voice for SaaS audiences
Build and manage content calendars across SaaS applications, websites, blog, social, and email

Content Creation & Ownership

Write and oversee high-converting SaaS product content: homepage, feature pages, pricing pages, comparison pages, knowledge base articles, release notes, customer stories Create blog posts, social media content, videos, infographics, and other assets Ensure consistent brand voice and messaging across all customer touchpoints Optimize all content for SEO and conversion

Analytics & Iterations

Measure content performance (traffic, trials, pipeline influence, SEO rankings) Run A/B tests and iterate based on data Use AI tools to scale research, ideation, and optimization

Collaboration

Partner closely with Product, Marketing, Design, and Sales teams Stay ahead of SaaS content trends and competitor strategies

What We Expect You to Have:

5-6 years writing SaaS product content (website copy, knowledge base, feature messaging) Experience at a B2B/B2C SaaS company (Global) Proven ability to write clear, benefit-focused copy that drives sign-ups and upgrades Strong grasp of SEO, conversion copywriting, and content-led growth Hands-on experience with AI writing/optimization tools (ChatGPT, Claude, etc.) Excellent portfolio showcasing SaaS website content or product launches Knowledge of prompt engineering and AI workflow optimization Experience with content marketing platforms (HubSpot, WordPress, etc.)

Preferred Qualifications

Knowledge of HTML/CSS and basic web development principles Familiarity with paid media and content distribution strategies Understanding of marketing automation and email marketing Experience with AI-powered design tools (Midjourney, DALL-E, Canva AI) and video tools Certification in content marketing, digital marketing, or related field

Technical Skills

Google Analytics, Search Console, and other analytics platforms Content management systems (WordPress, Mailchimp, etc.) Social media management tools (Hootsuite, Sprout Social, Buffer) SEO tools (SEMrush, Ahrefs, Moz) AI content and productivity tools (ChatGPT, Claude, Grammarly, Notion AI, etc.) AI analytics and insights platforms Project management tools (Basecamp, Asana, Trello,) Microsoft Office / Google Workspace

Job Title

SaaS Content Strategist

Department

Software Development

Location

Gandhinagar

Schedule & Shift

UK/US Shift (Rotational)