Job Description

(JD)Position Title:

Regional Sales Manager (RSM) - South India

Department:

Sales

Function:

FMCG - General Trade

Reporting To:

National Sales Head / Sales Director

Grade / Level:

Senior Management

Location:

South India (Karnataka / Tamil Nadu / Telangana)

Territory Coverage:

Karnataka, Tamil Nadu & Telangana

Position Summary

The Regional Sales Manager (RSM) - South India will be responsible for driving business growth, establishing and managing distribution networks, and leading sales teams across Karnataka, Tamil Nadu, and Telangana. The role requires a seasoned FMCG professional with strong start-up experience, capable of independently setting up operations, managing distributors, and achieving aggressive monthly sales targets.

Key Result Areas (KRAs)

Achievement of

monthly primary sales target of ?70 Lakhs

Successful establishment and expansion of distribution network across three states Recruitment, training, and performance management of sales teams Market penetration, secondary sales growth, and brand visibility Distributor productivity, compliance, and relationship management

Roles & ResponsibilitiesSales & Business Development

Plan, execute, and monitor regional sales strategies to achieve assigned targets Drive primary and secondary sales growth across Karnataka, Tamil Nadu, and Telangana Identify new business opportunities and expand market reach Ensure effective pricing, schemes, and promotions in coordination with management

Distributor Management

Manage and strengthen relationships with

existing distributors

Appoint new distributors where required to ensure optimal market coverage Monitor distributor performance, credit control, and inventory management Ensure adherence to company policies and commercial norms

Team Management & Capability Building

Recruit, train, and lead state-wise sales teams (ASM, SO, Sales Executives) Set clear objectives and performance benchmarks for team members Conduct regular market visits, reviews, and performance appraisals Build a high-performance, result-oriented sales culture

Market Execution

Ensure effective market execution, merchandising, and visibility initiatives Monitor competitor activities and recommend corrective strategies Drive effective rollout of new products and initiatives

Reporting & Coordination

Provide accurate and timely sales forecasts, MIS, and market insights Coordinate with supply chain, finance, and marketing teams Ensure timely collections and control of outstanding receivables

Candidate Profile & Eligibility CriteriaEducation

Graduate in any discipline (MBA / PGDM in Sales & Marketing preferred)

Experience

Minimum

10+ years of experience in FMCG sales

Career progression from

Sales Officer level

Mandatory experience in

FMCG start-ups or new brand launches

Proven experience in handling

high monthly targets (?70 Lakhs or above)

Skills & Competencies

Strong distributor and channel management expertise Excellent leadership and people management skills High level of market execution capability Strategic thinking with strong operational focus Excellent communication, negotiation, and analytical skills Self-starter with the ability to work independently

Behavioral Competencies

Result-oriented and accountable Entrepreneurial and growth-focused mindset High integrity and ownership Strong problem-solving ability Adaptable to fast-paced and evolving environments

Other Requirements

Willingness to travel extensively across assigned states Immediate joiner or short notice period preferred
Job Type: Full-time

Pay: ₹55,000.00 - ₹75,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund
Work Location: In person