Job Description

The Head of Marketing will lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Your responsibilities will include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you\'re a skilled Marketing strategist, able to inspire your team members, we\'d like to meet you.

Responsibilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Set, monitor and report on team goals.

- Design branding, positioning and pricing strategies.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Analyze consumer behavior and determine customer personas.

- Identify opportunities to reach new market segments and expand market share.

- Monitor competition (acquisitions, pricing changes, new products and features).

- Coordinate sales and marketing efforts to boost brand awareness.

- Participate in the quarterly and annual planning of company objectives.

Requirements :

- Proven work experience as Head of Marketing, preferably within our industry.

- Experience running successful marketing campaigns.

- Solid knowledge of web analytics and Google Adwords.

- Experience with CRM software and digital marketing tools and techniques.

- Strong leadership skills with the ability to set and prioritize goals.

- Analytical mind with a business acumen.

- Excellent communication skills.

- Bachelor\'s degree in Marketing or relevant field. A Master\'s degree is a plus.

- Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

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