Job Description

The role includes : - Creating content strategy, ideation and execution.- Creating content such as blogs, social media posts basis organization\'s objectives and target markets.- Emphasis is on well-researched, long-form content with a POV adding value to our target audience of CXOs.- Ensuring end-to-end execution of content and social media calendar.- Assisting in planning and execution of paid campaigns across digital platforms.- Create compelling and effective prospect communications, including emails, LinkedIn outreach, and nurture campaigns.- Plan and write content (blog posts, articles, case studies, e-books, white papers) relevant to our line of business both in collaboration with internal subject matter experts and through independent research.- Liaise with freelancers and publications for content writing & distribution, if and when required- Create social media assets including sponsored posts and ads on Social Media.- Communicating with the sales team in understanding their priorities and suggesting content accordingly.- A wordsmith with a flair for effective and compelling writing, an eye for detail and discipline to manage multiple content requests are abilities we look for.- Preference will be given to content writers with experience in a B2B tech services firm. He/she should have a natural interest for topics in technology especially pertaining to digital experiences including UI/UX, mobile apps, web design, enterprise applications to name a few.- The ideal candidate will have 5-7 years of experience in digital marketing primarily writing and managing tech content. (ref:updazz.com)

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