Job Description

Key Responsibilities

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1. Regional Strategy & Revenue Delivery

Revenue Accountability: Own and achieve the overall monthly and annual enrollment and revenue targets for the assigned region Forecasting & Reporting: Develop accurate sales forecasts, manage the regional pipeline in the CRM, and provide detailed weekly/monthly performance reports and actionable insights to senior leadership Market Analysis: Conduct competitive analysis and market mapping across the zone to identify new growth opportunities, pricing strategies, and regional consumer behaviour. Compliance: Ensure all sales processes, financial transactions, and counselling ethics adhere to company policy and regulatory standards.

2. Team Leadership & Performance Management (B2C Focus)

Recruitment & Training: Lead the hiring, onboarding, and continuous training of a high-performing team of admission counsellors. Coaching & Mentoring: Provide daily operational guidance, counselling, monitoring, and performance coaching to the team to improve conversion rates and sales efficiency. Performance Review: Set clear KPIs, conduct regular one-on-ones, and manage the performance lifecycle of the team, ensuring high morale and retention of top talent. Sales Cadence: Establish and enforce a rigorous sales cadence for the team, including lead follow-up protocols, database management in the CRM, and reporting discipline.

3. Business Development

Lead Generation: Develop and execute a regional strategy for lead generation by building strong relationships with K-12 schools, management bodies, and educational trusts. Bulk Deals: Identify, pitch, negotiate, and close large-scale institutional tie-ups Events: Plan and execute lead generation events, such as school seminars, career fairs, principal meetings, and scholarship exams
4. Stakeholder Management


Act as the primary point of contact for the respective offline centre management team. Liaison with leadership in the region for collaboration and smooth working

Minimum Requirements

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Experience: 8+ years of progressive experience in sales/admissions, with a minimum of 3 years in a Managerial or Region/Area Head role directly managing a team of 10+ Industry Knowledge: Understanding of the K-12, JEE/NEET ecosystem across states in the region Education: Bachelor's degree required; MBA or equivalent in Sales/Marketing is preferred Skills: + Proven proficiency in both B2C direct sales + Exceptional team management and mentoring skills
+ Strong financial acumen in forecasting and budgeting
+ Excellent negotiation, presentation, and verbal/written communication skills (English and regional language proficiency is a plus).
+ Knowledge of CRM software (e.g., Salesforce)
* Other: Willingness to travel extensively (up to 70% of the time) across the designated zone