Google Ads, LinkedIn Ads, and other social media platforms
, and the ability to build, manage, and optimize campaigns that drive measurable growth for our company.
Key Responsibilities
Plan, execute, and manage
paid ad campaigns
across Google, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
Develop a
performance marketing strategy
to drive qualified leads and achieve monthly revenue goals.
Optimize campaigns for maximum ROI through data-driven decisions and performance analysis.
Conduct
A/B testing
for ad copies, creatives, and landing pages to improve conversion rates.
Implement advanced tracking using
Google Analytics, Tag Manager, and UTM parameters.
Analyze and report on campaign performance metrics -- CTR, CPL, CPA, ROI, and Conversion Rates.
Manage and allocate monthly ad budgets efficiently.
Work closely with the content and design team to develop high-converting creatives and landing pages.
Stay updated on latest digital trends, tools, and ad platform changes.
Required Skills & Expertise
Proven experience managing
high-performing ad campaigns
on Google & LinkedIn.
Strong knowledge of
campaign optimization, bidding strategy, and conversion tracking
.
Experience in
remarketing
,
lead generation funnels
, and
ROI-based marketing
.
Hands-on experience in tools like:
Google Ads & Analytics
LinkedIn Campaign Manager
Meta Ads Manager
Google Tag Manager
Strong analytical and reporting skills with a data-driven mindset.
Creative approach to audience targeting and ad copywriting.
Excellent communication and presentation skills.
Job Types: Full-time, Permanent
Pay: ?25,000.00 - ?50,000.00 per month
Work Location: In person
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