Job Description

About Us RB2F is a D2C AI-enabled digital marketing agency based in Pune, blending creativity, performance, and technology to help brands grow and scale. Since 2019, we've been building full-stack digital strategies that connect storytelling with sales, data with emotion, and creativity with commerce. From branding and performance marketing to automation and tech-driven experiences, we partner with ambitious brands to drive real results. We work with more than 150 businesses across India and MENA markets and across industries like E-commerce, Retail, Edtech among others. Location: Aundh, Pune Work Environment: 5 Days/Work from Office Website: www.rb2f.com Company Overview - RB2F is an AI-enabled, full-funnel digital marketing agency headquartered in Pune. Since 2019, we've partnered with over 150 businesses across India and MENA, delivering data-driven marketing that integrates creativity, automation, and performance. - We serve clients across E-commerce, Retail, EdTech, SaaS, and other emerging verticals, offering services such as branding, paid media, performance marketing, content, and automation. Our approach connects storytelling with sales, and strategy with scalability. Role Overview - Amazon PPC Manager - We are looking for an Amazon PPC Manager who will take full ownership of performance advertising strategy and execution across Amazon Advertising Console and DSP. - This leadership role is ideal for someone who thrives on measurable growth, understands marketplace advertising deeply, and can manage a high-performing execution team. - You will collaborate cross-functionally with product, design, and marketplace strategy teams while owning PPC campaign delivery and revenue outcomes for client portfolios Key Responsibilities Strategy & Planning - Develop and implement advanced advertising strategies across : - Amazon Sponsored Products, Sponsored Brands, Sponsored Display. - Amazon DSP for retargeting and audience expansion. - Align campaign goals with business KPIs such as TACoS, ROAS, ACOS, CVR, CTR, and total revenue contribution - Design full-funnel PPC plans including awareness, consideration, and conversion campaigns for multiple product lines - Build and implement ASIN-level targeting and brand defense strategies and monthly media plans. Execution & Optimization - Own end-to-end campaign setup, keyword harvesting, budget pacing, and bid optimization - Implement A/B tests for: - Ad copies and creative variations - Match types and keyword structures - Placement modifiers and bid adjustments - Continuously monitor and optimize ACOS, ROAS, CTR, and conversions using in-platform tools and external analytics Team Leadership - Manage and mentor a team of 4-6 Account Executives. - Review campaign performance, troubleshoot issues, and guide strategic pivots - Conduct weekly check-ins, training sessions, and quarterly reviews - Align internal performance targets with client goals and satisfaction metrics Reporting & Insights - Build performance reports and dashboards using: - Amazon Advertising Console - Amazon Brand Analytics, Helium 10, and other third-party tools - Deliver weekly/monthly reports and QBRs with insights and optimization roadmaps - Translate ad data into actionable decisions and future strategies Innovation & Automation - Leverage automation and AI tools to streamline keyword research, bid management, and ad creation - Utilize Amazon APIs and 3rd party tools like Amazon Drona or Sellics for campaign automation - Stay ahead of Amazon algorithm updates, ad product launches, and retail trends Tools & Platforms - Ad Platforms: Amazon Ads Console, Amazon DSP, Brand Analytics, Helium 10, Jungle Scout. - Creative Tools: Canva, AdCreative.ai, and Amazon's Creative Services Suite Key Performance Indicators (KPIs) - TACoS Control: Maintain TACoS within benchmarked thresholds while growing overall sales - ROAS & ACOS Targets: Achieve and improve channel-wide ROAS while reducing ACOS - Conversion Rate Optimization: Drive high CVR through optimized targeting and placements - CTR Uplift: Consistently outperform industry CTR benchmarks with compelling ad creatives - Keyword Growth: Expand relevant keyword pool while improving cost efficiency - Share of Voice: Maximize visibility for priority ASINs in high-competition categories Requirements Experience - 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced brand environment - Hands-on experience with - 50L+ monthly ad budgets across multiple categories - Proven success in scaling Amazon accounts across Sponsored and DSP campaigns Technical Skills - Mastery in keyword research, bid management, campaign structuring, and ASIN segmentation - Deep understanding of Amazon's algorithm, search ranking factors, and ad formats - Familiarity with APIs, bulk operations, and attribution models Leadership & Communication - Experience leading performance teams and managing client relationships - Ability to articulate complex data clearly and strategically in client reviews - Strong documentation and team management practices Why Join RB2F? At RB2F, you'll lead Amazon Advertising strategies across high-growth D2C and B2B brands with full ownership and platform freedom. Join a fast-moving team that thrives on data, experimentation, and delivering real business results. We offer a high-trust environment, collaborative leadership, and constant learning through AI and automation innovation. (ref:updazz.com)

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