Job Description

2-5 years
Nashik , Maharashtra
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Location

Nashik , Maharashtra

Job Overview:

We are looking for a data-driven and creative Retention Marketing Specialist to manage and optimize our customer lifecycle campaigns across Email, WhatsApp, Push Notifications, and other owned channels. This role requires a deep understanding of eCommerce, CRM tools, and automation workflows to drive customer engagement, repeat purchases, and brand loyalty.

Key Responsibilities:

Campaign Management:

Execute and optimize retention campaigns across Email, WhatsApp, and Push Notifications using tools like Netcore, WebEngage, Contlo, Bitespeed, and ConvertWay.



Workflow Automation:

Set up automated journeys and behavior-based workflows to target users at different stages of the customer lifecycle.



CRM & Segmentation:

Use CRM platforms to create dynamic audience segments based on purchase behavior, engagement history, and RFM models.



A/B Testing & Optimization:

Continuously run experiments to improve campaign performance and conversion rates.



Analytics & Reporting:

Track key KPIs (open rates, CTR, CVR, retention rate, etc.) and share actionable insights with cross-functional teams.



Collaboration:

Work closely with performance marketing, product, and design teams to ensure consistent messaging across channels.

Key Tools & Platforms:

CRM: Bitespeed, Contlo, Netcore, WebEngage, ConvertWay, MoreEngage



Channels: Email Marketing, WhatsApp Marketing, Push Notification



Analytics: Google Analytics, in-app dashboards, heatmaps



Basic knowledge of HTML/CSS for email templates is a plus

Requirements:

2+ years of hands-on experience in retention or lifecycle marketing, preferably in eCommerce or D2C brands



Strong understanding of digital marketing funnels, customer journeys, and RFM segmentation



Experience with setting up multi-channel automated workflows



Ability to analyze data and derive insights to improve retention metrics



Excellent communication, coordination, and time management skills

Nice to Have:

Familiarity with Shopify or other e-commerce CMS



Understanding of Klaviyo, MoEngage, or other retention tools



Exposure to loyalty and referral program execution