Job Description

We are seeking an experienced

Retention Marketing Manager

to lead and execute customer retention initiatives that enhance engagement, drive repeat purchases, and improve customer lifetime value (LTV). The ideal candidate will manage both

strategy and execution

of retention campaigns across

Email, WhatsApp, and SMS

, creating personalized customer journeys that build loyalty and reduce churn.

Key Responsibilities:

Develop and execute a comprehensive

retention marketing strategy

across Email, WhatsApp, and SMS channels. Design and implement

automated customer journeys

focused on engagement, win-backs, and post-purchase experiences. Plan and launch

targeted campaigns

to drive repeat orders, boost LTV, and minimize customer churn. Manage

audience segmentation

, personalization, and cohort-level performance tracking. Analyze

campaign performance

and customer behavior to optimize content, timing, and targeting. Collaborate with

creative, content, and customer experience teams

to ensure consistent brand communication. Maintain and enhance the

CRM tech stack

to support scalable retention strategies.

Requirements:

4-7 years of experience in

retention or lifecycle marketing

within a D2C or e-commerce environment. Hands-on experience with

Email, WhatsApp, and CRM tools

such as WebEngage, CleverTap, or HubSpot. Strong

analytical mindset

with a data-driven approach to campaign optimization. Excellent

communication

,

project management

, and collaboration skills.

Required Skills:

Customer Relationship Management (CRM) Data Analysis A/B Testing & Analytics (GA4, VWO, Hotjar) Retention Marketing Customer Segmentation & Personalization Customer Lifetime Value (LTV) Optimization
Job Type: Full-time

Pay: ₹1,400,000.00 - ₹1,700,000.00 per year