Job Description

Role Overview:-

We are seeking an experienced

Retention Marketing Manager

to lead and execute retention initiatives that drive customer engagement, repeat purchases, and lifetime value (LTV). The ideal candidate will own both the

strategy and execution

of retention campaigns across

Email, WhatsApp, and SMS

, building impactful customer journeys that enhance loyalty and reduce churn.

Key Responsibilities:-

Develop and execute a comprehensive

retention strategy

across Email, WhatsApp, and SMS. Design and implement

automated customer journeys

focused on engagement, win-backs, and post-purchase communication. Build and launch

targeted campaigns

to drive repeat orders, increase LTV, and minimize churn. Manage

audience segmentation, personalization,

and

cohort-level performance tracking.

Analyze campaign performance and customer behavior to

optimize content, timing, and targeting.

Collaborate closely with

creative, content, and customer experience teams

to deliver a consistent brand experience. Maintain and enhance the

CRM tech stack

to support scaling retention efforts.

Requirements:-

4-7 years of experience in

retention or lifecycle marketing

within a D2C or e-commerce environment. Hands-on experience with

Email, WhatsApp, and CRM tools

(e.g., WebEngage, CleverTap, HubSpot, etc.). Strong analytical skills and a data-driven approach to campaign optimization. Excellent communication and project management skills.
Job Types: Full-time, Permanent

Pay: From ?1,400,000.00 per year

Work Location: In person