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Collaborate with core teams to plan and execute daily campaigns across multiple channels, including Email, SMS, WhatsApp, App Push, Web Push, and RCS.
Design and implement comprehensive retention campaigns based on user behavior, segmentation, and journey mapping.
Manage campaigns proactively while consistently monitoring key performance metrics such as CTR, Open Rate, Delivery Rate, and Conversion.
Ensure a high level of accuracy in campaign execution.
Utilize automation and marketing tools such as Clevertap, MoEngage, and WebEngage for campaign management.
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