Job Description

Job Title:

Retail Merchandiser - Cosmetics (Brand & Promotions Focus)

Experience Required:

2-4 years in retail merchandising--cosmetics/beauty industry preferred

Education:

Bachelor's degree in Marketing, Business, or related field (preferred)

Job Summary:

As a Brand-Centric Retail Merchandiser for our cosmetics brand, your primary role is to elevate brand presence at retail touchpoints through impactful visual merchandising, promotions, and consumer engagement. You will drive brand consistency, sales, and consumer loyalty across your territory.

Core Responsibilities:

1. Brand Execution & Visual Merchandising:

Design and implement brand-compliant displays, point-of-sale materials, signage, and in-store branding assets.

Ensure planogram accuracy, visual continuity, and consistency of brand elements across counters.

Refresh displays frequently to support seasonal themes, launches, and marketing campaigns.

2. Promotional Campaign Management:

Lead execution of promotional campaigns (e.g., new launches, limited editions, festive offers) at retail outlets.

Coordinate with marketing and in-store teams to manage promotional calendar, material logistics, and rollout schedules.

Monitor promotional activation and POS compliance at store level, ensuring maximum visibility and functionality.

3. In-Store Brand Ambassador:

Actively engage with store teams to build brand awareness--brief staff on brand story, product benefits, hero SKUs, and promotional messaging.

Train frontline staff on seasonal themes, key selling points, and visual guidelines to ensure uniform brand delivery.

4. Market & Performance Insights:

Conduct regular store visits--capture qualitative + quantitative data with photos, display audits, and competitor activity reviews.

Analyze engagement levels, stock & sell-through data, and promotional performance; align outcomes with marketing objectives.

5. Cross-Functional Collaboration:

Coordinate closely with marketing, supply chain, and sales teams to forecast materials, replenishments, and promos.

Provide feedback on consumer reactions, emerging trends, and impactful in-store activations to inform broader brand strategy.

Key Performance Indicators (KPIs):

Brand Activation Compliance: % of outlets meeting visual & promotional execution standards

Promo Turnout: Uplift in sales vs. baseline during campaign periods

Sell-Through Ratio: Movement of promoted SKUs during and after campaigns

Store Visit Frequency & Quality: Number of meaningful visits with documented insights

Training Effectiveness: # of staff trained & quality of engagement feedback

Required Skills & Competencies:

Proven expertise in brand-focused visual merchandising & promotional rollout

Creative visual sense with meticulous attention to brand standards

Excellent communication and in-store influencer ability

Strong project management and organizational skills

Data-driven mindset; proficient with Excel, reporting tools, and photography

Willingness to travel frequently within assigned region/territory

Preferred Qualifications:

2+ years in beauty/cosmetics merchandising with a brand or agency

Experience in executing high-impact promotional campaigns

Passion for the beauty industry and emerging consumer trends

Job Type: Full-time

Pay: ₹13,877.16 - ₹40,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Work Location: In person

Application Deadline: 02/07/2025
Expected Start Date: 02/07/2025