Job Description

Job Information


Date Opened


08/19/2025
Job Type


Full time
Industry


FMCG/Foods/Beverage
Work Experience


4-5 years
City


Thane
State/Province


Maharashtra
Country


India
Zip/Postal Code


400601
About Us


Plum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.'





The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.

Purpose - Why does it exist?

To lead the retail marketing function for Retail with a prime focus on increasing the brand visibility, generating new footfall, driving sales, and improving the customer repeat rates in a rapidly changing and competitive environment

Key Performance Indicators

Develops & implements strategic initiatives for all outlets as per the budget. Identifies key trends in the market specifically for sales activities & retail business and develops plans to replicate these trends. Increase footfalls at stores driven by different marketing initiatives. Responsible for developing quality measurements tools necessary to monitor outlet KPI'S i.e., Mystery shoppers, Customer surveys', etc.). Customer delight ratings and repeat customer rates

Key Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our stores. Responsible for Effective Store Launches Drive Marketing Calendar for Retail stores including EBOs led by festive & CRM related campaigns. Deploy successful marketing campaigns and own their implementation from ideation to execution. Work closely on a store-by-store basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations. Build strategic relationships and partner with key industry players, agencies, and vendors. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. Oversee and approve marketing material. Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Analyze consumer behavior through online and face to face surveys. Oversee lease required advertising programs for specific retail properties. Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, cross tie-ups and more. Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail stores. Work closely with Graphics department to develop creative and manage the process from inception to execution. Work in tandem with Operations & Visual team to ensure effective communication to the field and store management. Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps.

Requirements

Mandatory Requirements:

Must have at least have 2- 4 years of successful experience in a Retail Marketing Position. Retail experience preferred. Excellent oral and written communication skills. Highly Proficient in MS-Office (Word, Excel, PowerPoint). Adobe Photoshop, InDesign, and Illustrator a plus. Master's in business or marketing is preferred. * Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness