Job Description

Retail Marketing Manager - BTL, Merchandising & Customer Engagement | Jewellery Industry

Location: Pune, Maharashtra

(Showroom & Field Role - On-Ground Execution Focus)

Experience: 5+ years in retail marketing

(Jewellery, Luxury Retail, or Fashion preferred)

Job Type: Full-Time

Looking for a high-impact marketing role in the jewellery industry?

KRA Jewellers

is hiring a Retail Marketing Manager to lead showroom-level marketing activities, drive campaign execution, and coach showroom teams. This is a field-based leadership role--ideal for someone who thrives in high-energy, on-ground execution and understands how to turn walk-in traffic into loyal customers.

About KRA Jewellers:

With 11 showrooms across Pune, Chinchwad, Baramati, and Satara--and plans to expand further--KRA Jewellers is one of Maharashtra's most respected jewellery brands. We pride ourselves on customer satisfaction, efficient execution, and creating meaningful showroom experiences.

Key Responsibilities:

Be actively present in showrooms and on the field to ensure flawless marketing execution

Plan and implement BTL marketing activities: in-store promotions, society activations, exhibitions, and festive campaigns

Lead visual merchandising initiatives to enhance the in-store experience and drive conversions

Support showroom teams in engaging VIP customers by designing loyalty programs and premium relationship strategies

Train and mentor showroom staff on customer interaction, marketing alignment, and sales techniques

Coordinate with vendors, agencies, and creative teams for timely rollout of campaigns

Gather on-ground customer insights to refine marketing strategies

Ensure consistent branding and customer engagement across all showroom locations

Who Should Apply:

Bachelor's/Master's degree in Marketing, Business, or related field

5+ years in BTL marketing, visual merchandising, or customer engagement (retail sector preferred)

Strong exposure to jewellery or lifestyle retail, especially in Maharashtra

Well-acquainted with Pune's retail market and customer dynamics

Excellent communication, coordination, and interpersonal skills

Comfortable with field-based work and regular travel to various showrooms

Experience with premium brands and customer-centric marketing is highly valued

Knowledge of digital marketing is a bonus, but not mandatory

What We Offer:

A chance to build a strong regional brand with real on-ground impact

Exposure to customer behavior, showroom operations, and brand strategy

A work culture that values creativity, accountability, and execution excellence

Ready to lead marketing from the showroom floor?

Apply now and be part of KRA Jewellers' growth journey.

Job Type: Full-time

Pay: ?40,000.00 - ?80,000.00 per month

Benefits:

Leave encashment Paid sick time Provident Fund
Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Work Location: In person