Job Description

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Key Result Areas:
Key Result Areas
Supporting Actions
Brand Awareness and Consumer Relationship * Conceptualize and execute strategies to drive brand awareness and increase customer walk-ins at the store.

• Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
• Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs

Brand Custodian * Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.

• Act as the key custodian of the Galleries Lafayette brand identity and brand strategy in India.
• Develop and establish relationships with agencies (creative, digital & media), consultants and media companies, establish budgets for each and track ROI
• Develop and manage a comprehensive communications strategy, including media relations, public relations, and corporate communications
• Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.

Go to market campaigns * Conceptualize and launch monthly and seasonal go-to-market campaigns that align with brand objectives.

• Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
• Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.

Event Ideation and Management * Develop medium- and long-term portfolio and brand strategies; responsible for strategizing & executing the marketing calendar/programs

• Lead the planning and execution of in-store events, promotions, and activations.
• Analyze effectiveness of such events and come up with alternate strategies for better engagement.

Beauty Marketing and activations * Plan, strategize and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
Seasonal Opportunities * Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
Social Media Marketing * Develop and execute social media strategies that enhance brand visibility and engagement.

• Monitor trends and adapt strategies to maintain relevance in the digital landscape.

Content Creation * Oversee content creation across all platforms, ensuring alignment with brand voice and strategic objectives.

• Collaborate with creative teams to produce compelling visual and written content.

Collaborate with GL Paris * Serve as the primary coordinator with the Galleries Lafayette home brand in Paris, ensuring alignment on brand strategy and initiatives.
Designer & Contemporary Brand Collaboration * Partner with designer and contemporary brands to fulfill their marketing requirements and enhance brand presence.
PR & Communications * Oversee the development of PR strategies to build and maintain the company's positive public image.

• Manage external communications, including media relations, press releases, and crisis management.