Job Description

Role Summary:

We are seeking a dynamic and results-driven

Marketing Head - Retail

to spearhead end-to-end marketing initiatives. The ideal candidate will drive customer acquisition, enhance in-store footfall, build brand equity, and ensure marketing efforts align with business goals.

Key Responsibilities:

1.

Strategic Leadership

Develop and execute the annual marketing strategy aligned with business objectives. Drive campaigns for store launches, seasonal promotions, festive offers, and local marketing. Work closely with the senior management to support expansion plans and market penetration.
2.

Brand & Communication

Build and enhance the brand presence across offline and online channels. Oversee creative direction and ensure brand consistency in messaging. Lead internal and external communications, including PR, influencer marketing, and CSR branding.
3.

Digital & Social Media

Lead digital marketing efforts (SEO, SEM, social media, email marketing, etc.). Optimize website and app visibility, user engagement, and conversions. Track and analyze performance of all digital campaigns and implement improvements.
4.

Retail Promotions & In-Store Marketing

Plan and execute marketing activities to boost store footfall and increase revenue. Coordinate with category and store teams for product promotions, merchandising, and displays. Ensure effective Point-of-Sale (POS) communication and visual merchandising strategy.
5.

Market Research & Insights

Monitor market trends, customer preferences, and competitor activities. Conduct consumer research and translate insights into actionable strategies. Identify new market segments and innovation opportunities.
6.

Team & Budget Management

Manage and mentor the marketing team, agencies, and vendor partners. Define KPIs and track team performance. Prepare and manage the annual marketing budget and ensure ROI on campaigns.

Required Qualifications:

MBA/PGDM in Marketing or related field from a reputed institution. 8-12 years of relevant experience, preferably in retail/FMCG/e-commerce. Proven track record of leading successful marketing campaigns across multiple locations.

Key Skills:

Retail Marketing Strategy Brand Building Digital Marketing ATL/BTL Campaign Management Vendor & Agency Management Leadership & Team Management Consumer Behavior Analysis Budgeting & ROI Optimization Creative Thinking Data-Driven Decision Making

Why Join Us?

High-growth environment with career progression opportunities. Work with an energetic and passionate leadership team. Be a key driver of brand transformation in a dynamic retail landscape.
Job Type: Full-time

Pay: ?480,000.00 - ?600,000.00 per year

Schedule:

Day shift
Work Location: In person