Job Description

Key Responsibilities

? Plan and execute retail marketing campaigns to drive store traffic, sales, and customer

engagement

? Coordinate with store operations teams to ensure timely and accurate execution of in-

store promotions and visual merchandising

? Manage POSM (Point of Sale Materials) including signage, displays, standees, flyers,

and in-store branding

? Support new store launches, store refurbishments, and seasonal campaigns

? Work closely with central marketing, sales, and merchandising teams to align retail

initiatives with brand objectives

? Track and analyze store-level performance metrics such as footfall, conversion rates,

and campaign ROI

? Manage vendor coordination for printing, fabrication, logistics, and installations

? Monitor competitor activities and retail trends to identify improvement opportunities

? Ensure brand consistency across all retail touchpoints

Required Qualifications

? 2-3 years of experience in Retail Marketing, Trade Marketing, or Store

Marketing

? Strong understanding of offline marketing and in-store consumer behavior

? Experience working with retail operations, franchise partners, or field teams

? Excellent coordination, communication, and execution skills

? Ability to manage multiple stores, timelines, and stakeholders simultaneously

? Basic analytical skills to measure campaign effectiveness

? Willingness to travel to retail locations as required

Preferred Qualifications

? Experience in multi-brand retail, D2C offline expansion, FMCG, fashion, or

lifestyle brands

? Knowledge of visual merchandising principles

? Familiarity with CRM or loyalty programs

? Experience managing regional or national retail campaigns

? Understanding of local marketing and BTL activities

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits:

Health insurance Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person