Job Description

Key Responsibilities

1. B2C & B2B Event Participation

Identify relevant consumer-focused (B2C) and trade (B2B) events, exhibitions, and pop-
ups where Ugaoo should participate.

Manage end-to-end coordination -- from vendor onboarding, stall setup, logistics, staffing,
merchandising to execution.

Evaluate ROI from events through leads generated, footfall driven, and brand recall.
2. Local Retail Activations

Plan and execute hyperlocal marketing activities such as society sales, flea markets, plant
pop-ups, and residential activations within proximity of Ugaoo's retail stores.

Build partnerships with Resident Welfare Associations, cafes, co-working spaces, and
relevant venues for pop-up collaborations.

Ensure timely deployment of collaterals, promotional offers, and staff training for each
activation.

3. Store Launch Support

Coordinate and manage store launch events across cities -- including guest invitations, PR
presence, influencer participation, and in-store experience planning.

Work with vendors and local agencies for decor, giveaways, branded collaterals, and
launch-day logistics.

4. Market Intelligence & Competitor Tracking

Gather on-ground insights about consumer behaviour, footfall patterns, local competitors,
and pricing strategies in each key market.

Create regular intelligence reports to help the marketing and retail teams improve
campaign strategies and formats.

Stay updated with best practices in offline retail marketing and suggest innovative ideas to
enhance Ugaoo's in-store and local marketing experience.

Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person