Job Description

JOB DESCRIPTION


Job Title: Retail Lead (COCO & FOFO) No. of people required: 1

Department/Group: Modular Kitchens & Wardrobes No. of years of experience: 10+ Years

Reporting to: SBU Head - Modular Division Industry experience: 10+ Years

Location: Mumbai Monthly In hand Salary Range: 20 LPA

Travel Required: Travel to Delhi, NCR, Pune, Bangalore (As required) Incentives applicable: No

Working Days: Monday to Saturday Work Timings: 10:15 am to 6:45 pm

Role Purpose:

To lead the sales, operations, and P&L performance of Durian's Modular Kitchen & Wardrobe showrooms across COCO

and FOFO formats.

The role acts as the business owner for showroom performance -- ensuring revenue growth, customer experience excellence,

backend coordination, and operational discipline.

Key Responsibilities:

A. Sales Ownership & Revenue Growth

? Own monthly and annual sales targets for all modular COCO & FOFO showrooms.

? Drive enquiry design quote order conversion funnels.

? Monitor and improve conversion %, ATS, enquiry TAT, follow-up discipline.

? Support major closures through negotiation, costing approvals, and design alignment.

? Work closely with Marketing to drive store-level campaigns, lead quality, and ROI.

B. P&L Ownership (Store Profitability)

? Manage contribution margin, discount discipline, and overall profitability of each showroom.

? Track Gross Margin and Net GP after direct cost -- ensure minimum profitability benchmarks.

? Control local store expenses, rent ratios, manpower productivity, and BTL spend.

? Work with Finance for accurate monthly P&L reporting, reconciliation, and leak corrections.

C. Cross-Functional Coordination (CFT)

Work closely with:

Design & Engineering

? Ensure timely drawings, costing, BOQ accuracy, design revisions.

? Maintain design TAT and coordinate 3D pipelines.

Supply Chain

? Monitor dispatch TAT, material delays, factory WIP, installation readiness.

Marketing

? Execute ATL/BTL plans, digital campaigns, social media, and store activations.

? Provide weekly lead feedback & coordinate performance improvements.

Customer Service

? Maintain complaint ageing <30 days

? Ensure 70% review collection & First-Time-Right responses.

HR

? Fulfil manpower needs, conduct training, maintain compliance & discipline.

Projects/Facilities

? Ensure store conditions, display maintenance, and periodic redesigns.

Visual Merchandising

? Execute VM guidelines; maintain updated and attractive displays.

D. People Management

? Lead Store Managers, Designers, Modular Sales Executives.

? Enable coaching, weekly one-on-ones, and performance tracking.

? Build a strong culture of discipline, conversion excellence, and customer orientation.

Desired Candidate Profile:


? 10 years+ in Modular Kitchens / Wardrobes / Modular Furniture retail.

? Must have handled store-level P&L, sales teams, and design-driven closures.

? Must have exposure to:

o COCO/FOFO retail formats

o Carpentry/modular materials, modular hardware (Hettich/Blum/Grass),

o Pricing sheets, kitchen layouts, wardrobe configurations

o Installation/dispatch workflows

o Coordination with factory or outsourced manufacturing partners

Qualification & Experience:

? Graduate or Postgraduate;

Preferred: background in Interiors / Architecture / Design management

Required Skills:

Strong sales closure ability Solid understanding of materials, finishes, modular construction Ability to manage multiple store teams High comfort with CRM, Excel, and ERP flows Strong communication & customer relationship ability High accountability & follow-up discipline
Profiles to prioritize:

? Anyone who has run a modular showroom end-to-end (sales + ops + P&L).

? Candidates coming from experience centres where design + sales + factory coordination is required.