Job Description

About the company:

The Restack is a prop-tech firm based out of Bangalore. Through our technology-based investing platform, we are democratizing access to Institutional grade real estate investments. The platform enables fractionalization of large real estate investments into small investment sizes, making them accessible to the retail investor and enabling portfolio diversification. Restack provides the retail investor attractive risk adjusted returns through a turnkey approach to property investing, which is backed by a fully digital investment process and active property management by our inhouse team.

Each investment is sourced and screened by us and is secured by underlying real estate across office, warehousing, co-living, co-working and other emerging real estate asset classes.

Visit us at www.TheRestack.com and learn more about us.

Responsibilities :

- Plans and executes all web, SEO/SEM, database marketing, email, social media, Google Ads and display advertising campaigns.

- Manage all SEO and implement content recommendations for organic SEO success.

- Proven SEM experience and success managing PPC campaigns across Google- Yahoo and Bing.

- Well-versed in performance marketing- conversion- and online customer acquisition.

- Continually current on trends and best search engine marketing practices.

- Online Brand Creation, Develop custom brand management plans for each customer segment and submit updated summaries on brand exposure to management each month.

- Coordinating with media representatives, PR Agency, and sponsors.

- Create content about latest industry related topics, produce marketing copy for ads and for promoting company\'s content on social media.

- Designs, build and maintain our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Collaborates with internal tech teams to create landing pages and optimize user experience, lead generation.

- Collaborates with agencies and other vendor partners.

- Actively work with sales team to optimize marketing campaigns.

- Execute new and creative collaborations among technologies and platforms.

- Track the website traffic flow.

Skills and Qualifications:

- Master\'s degree in marketing/business administration/any other discipline

- Proven working experience of 3 years+ in digital marketing, particularly within the Real Estate/ fintech/ proptech industry

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.

- Working knowledge of ad serving tools.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

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