? Develop and produce engaging digital content, including videos, graphics, podcasts, and written materials, tailored to prospective students.
? Create content that highlights the institution's programs, campus life, student success stories, and admissions processes.
Social Media Management:
? Manage the Admissions Department's social media accounts, including content planning, scheduling, and posting.
? Engage with the online community by responding to comments, messages, and inquiries in a timely manner.
? Track and analyze social media metrics to measure the effectiveness of campaigns and content.
Campaign Development:
? Collaborate with the admissions team to develop and execute digital marketing campaigns aimed at increasing application rates and improving applicant quality.
? Use data and analytics to refine and improve campaign strategies.
Website Content Management:
? Update and maintain the admissions section of the institution's website, ensuring content is current, accurate, and visually appealing.
? Work with the web development team to enhance user experience and optimize website performance.
Brand Consistency:
? Ensure all digital content aligns with the institution's brand guidelines and messaging.
? Develop a consistent voice and aesthetic across all digital platforms.
Virtual Events:
? Plan, promote, and execute virtual events such as webinars, Q&A sessions, and virtual campus tours.
? Create pre-event and post-event content to maximize engagement and attendance.
? Collaborations and Partnerships:
? Collaborate with faculty, staff, and current students to generate authentic and diverse content.
? Establish partnerships with influencers and alumni to extend the reach of digital content.
Job Type: Full-time
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