Job Description

Job Summary
As a Research Manager with 5-10 years of experience, you will own the end-to-end delivery of primary research projects--designing studies, managing vendors, analyzing data, and translating findings into actionable insights. You will partner closely with Marketing, Brand, Creative and Media teams to optimize campaigns and support strategic decisions.
Key Responsibilities
End-to-End Project Management
Define scope, timelines, budgets and deliverables for multiple concurrent studies
Track milestones, manage risks and ensure on-time, on-budget delivery
Primary & Quantitative Research
Develop survey instruments (online, phone) and discussion guides (focus groups, IDIs)
Oversee data collection, ensuring statistical rigour and sample representativeness
Quota Management
Set and monitor quotas by demographics, region or behavioural segments
Adjust fieldwork in real time to hit target cells and maintain data quality
Sample & Vendor Management
Select, negotiate and manage relationships with panel providers, field agencies and specialized vendors
Conduct regular vendor performance reviews and optimize spend
Link Testing
Design and execute pre-launch ad/campaign tests (brand linkage, recall, message clarity, purchase intent)
Analyze results to recommend creative improvements
Mandatory Skills
End-to-End Project Management
Primary Research (qualitative & quantitative)
Quantitative Analysis (survey design, data cleaning, statistical testing)
Quota Management (setting and overseeing sample quotas)
Sample & Vendor Management
Link Testing (ad/campaign pre-tests)
Good to Have
DisplayR (for advanced reporting and dashboards)
PowerPoint (for creating polished presentations)