Job Description

• Develop and implement comprehensive brand strategies that align with business goals and market trends.

• Lead the creation of brand identities, including logos, visual systems, tone of voice, and brand guidelines.

• Oversee the end-to-end execution of brand campaigns across digital, print, and experiential platforms.

• Collaborate with creative teams to ensure consistent and high-quality brand expression across all touchpoints.

• Conduct market and competitive analysis to identify opportunities for brand differentiation and growth.

• Mentor and guide a team of designers and brand specialists, fostering a culture of creativity and innovation.

• Partner with marketing, product, and communications teams to ensure brand alignment across all initiatives.

• Manage brand assets and maintain a centralized brand repository for internal and external use.

• Present brand strategies and creative concepts to stakeholders and executive leadership.

• Stay ahead of emerging design trends, technologies, and audience preferences in the Arts & Graphics sector.

Requirements

• Bachelor's or Master's degree in Graphic Design, Branding, Visual Arts, or a related field.

• 5-10 years of progressive experience in brand management, creative direction, or brand strategy within the arts, design, or creative services industry.

• Proven track record of leading successful brand launches, rebrands, or major brand transformation initiatives.

• Expertise in brand identity development, visual storytelling, and design systems.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other design and prototyping tools.

• Strong leadership and team management skills with experience mentoring junior creatives.

• Excellent communication, presentation, and stakeholder management abilities.

• Deep understanding of cultural context, audience psychology, and visual aesthetics in the Indian and global creative landscape.

• Ability to balance creative excellence with business objectives and timelines.

• Experience working in fast-paced environments with multiple concurrent projects.

Skills Required