Job Description

About Us: RentkarAt Rentkar, we're on a mission to revolutionize how India consumes by building a sustainable sharing economy. We're a leading rental tech platform in Mumbai, Pune, Delhi, and Bengaluru, providing seamless access to premium products like cutting-edge gaming consoles (PlayStations), high-performance laptops, Electric Vehicles (EVs), and home appliances, all without the burden of ownership. We believe in living light, reducing overconsumption, and fostering a community where access trumps ownership. Join our dynamic team and be a part of the "rental revolution"!The Opportunity:We are seeking a dynamic and results-oriented Marketing Lead to spearhead our comprehensive marketing efforts at Rentkar. This is a pivotal role for an individual who thrives on strategic thinking, hands-on execution, and a passion for driving measurable growth in the rental and sharing economy space. You will be responsible for defining and implementing our overall marketing strategy, with a particular focus on expanding our reach, engaging our community of renters and sharers, and highlighting the benefits of an asset-light lifestyle through social media, paid advertising, website SEO, and other key marketing initiatives.What You'll Do:Develop and Execute Marketing Strategy: Create and implement a holistic marketing strategy aligned with Rentkar's mission to reduce overconsumption and promote sustainable living, defining target audiences (e.g., gamers, students, professionals, eco-conscious consumers), messaging that highlights convenience, affordability, and eco-friendliness, and channel selection for maximum impact.Social Media Management:- Develop and manage engaging content strategies across all relevant social media platforms (e.g., Instagram, Facebook, X, LinkedIn, YouTube) to showcase our diverse range of rental products (gaming consoles, laptops, EVs, etc.), customer success stories, and the benefits of flexible renting.- Monitor social media trends related to tech, gaming, sustainable living, and the sharing economy, analyze performance, and optimize content for maximum reach and engagement within the Rentkar community.- Foster community interaction, run contests, and manage online reputation for the Rentkar brand.Paid Advertising (Ads):- Plan, execute, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) to drive product rentals, lead generation, and brand awareness for Rentkar.- Conduct keyword research relevant to rental products (e.g., "rent PS5 Mumbai," "laptop on rent Delhi"), audience targeting for specific demographics (e.g., students needing laptops), ad copy creation that emphasizes "zero deposit," "2-hour delivery," and "quality products," and A/B testing to maximize ROI for Rentkar's offerings.- Monitor campaign performance, analyze data, and provide recommendations for continuous improvement.Website Ranking (SEO):- Implement and manage SEO strategies to improve organic search rankings for Rentkar's product categories and services, driving website traffic.- Conduct keyword research focused on rental queries, on-page optimization for product pages and city-specific landing pages, technical SEO audits, and link-building initiatives to strengthen Rentkar's online authority.- Monitor search engine algorithm updates and adapt strategies accordingly to maintain Rentkar's visibility.Content Marketing:- Oversee the creation of high-quality, engaging content (e.g., blog posts comparing renting vs. buying, guides on renting tech, articles on sustainable living, customer testimonials, videos showcasing SpeedDrop delivery) to attract, engage, and convert target audiences for Rentkar.- Ensure content aligns with Rentkar's brand voice and mission of promoting smart, eco-friendly consumption.Email Marketing:- Develop and execute email marketing campaigns for lead nurturing (e.g., for users who browsed - products), customer engagement (e.g., rental reminders, new product alerts), and promotional activities (e.g., "Rent and Save" offers).- Segment audiences based on rental history and product interests, craft compelling email copy that drives conversions, and analyze campaign performance.Analytics & Reporting:- Track, analyze, and report on key marketing metrics (e.g., website traffic for specific product categories, lead generation for EV rentals, conversion rates from ads, campaign ROI on different rental offers).- Utilize analytics tools (e.g., Google Analytics, social media insights, ad platform dashboards) to identify trends and inform strategic decisions for Rentkar's growth.- Present performance insights and recommendations to leadership.Brand Management:- Ensure consistent brand messaging and visual identity across all Rentkar marketing channels, emphasizing our values of accessibility, sustainability, and convenience.- Act as a brand advocate, maintaining Rentkar's integrity and reputation in the rental market.Cross-Functional Collaboration:- Collaborate closely with Rentkar's operations, product development, and customer support teams to ensure marketing efforts effectively promote new product launches, enhance user experience, and support overall business goals related to rentals.Work with external agencies or freelancers as needed for specialized content or campaigns.Market Research:- Stay up-to-date with industry trends in the rental economy, consumer electronics, and sustainable living, as well as competitor activities in the Indian market.- Conduct market research to identify new opportunities for Rentkar to expand its product offerings or reach new customer segments.What You'll Bring:- 2-4 years of progressive experience in marketing, with a proven track record in a leadership or senior role, preferably within the e-commerce, tech, or rental/sharing economy sectors.- Demonstrable expertise in managing and optimizing social media campaigns across multiple platforms, with a strong understanding of how to engage audiences interested in tech gadgets, gaming, and lifestyle products.- In-depth knowledge and hands-on experience with paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) including campaign setup, optimization, and reporting for services like product rentals.- Strong understanding of SEO best practices and experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) to improve organic visibility for rental-related keywords.- Proven ability to develop and execute comprehensive marketing strategies that drive measurable results for a fast-paced, high-growth platform like Rentkar.- Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling that resonates with our "Live Light" philosophy.- Strong analytical skills and the ability to interpret data to make informed marketing decisions, optimizing for customer acquisition and retention in the rental model.- Proficiency in marketing automation tools and CRM software is a plus.- Ability to manage multiple projects simultaneously in a fast-paced environment, prioritizing initiatives to maximize Rentkar's reach.- A self-starter with a proactive approach and a strong desire to learn and grow within the sustainable sharing economy.- Degree in Marketing, Business, Communications, or a related field Bonus Points If You Have:- Direct experience with rental platforms or marketplaces.- Certifications in Google Ads, Meta Blueprint, HubSpot, or similar platforms.- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating eye-catching visuals for rental product promotions.Why Join Rentkar?- Opportunity to make a significant impact on a rapidly growing company that's truly revolutionizing consumption habits in India.- Be part of a collaborative and supportive team passionate about sustainability and innovation.- Opportunities for professional development and growth within the dynamic rental tech space.- Contribute to a more sustainable future by promoting the "Live Light" philosophy and reducing overconsumption. (ref:updazz.com)