Job Description

About Hisab

Hisab is a simple and powerful invoicing, accounting, and inventory software designed for Indian MSMEs. We are building our marketing team and looking for a Remarketing Specialist who will focus on engaging trial users (via WhatsApp and Email) and guiding them towards becoming paid customers.

Key Responsibilities:

Develop and execute WhatsApp and Email remarketing campaigns to re-engage trial users who have not converted. Create and manage automated workflows, drip campaigns, and personalized messaging for different user segments. Analyze user behavior and product usage data to design targeted campaigns that increase conversion from trial to paid. Track and optimize campaign performance metrics -- open rates, click-through rates, conversions, unsubscribe rates. Collaborate with the content and design team to ensure engaging templates and consistent messaging. Conduct A/B tests on subject lines, messaging, visuals, and CTAs to maximize impact. Stay updated with WhatsApp Business API updates and best practices in email marketing to ensure compliance (GDPR, CAN-SPAM, etc.). Work closely with the inside sales team to align remarketing efforts with customer insights and product feedback.

Requirements:

2-3 years of experience in Email / WhatsApp marketing, CRM campaigns, or remarketing. Hands-on experience with WhatsApp Business API tools and email marketing Strong skills in segmentation, automation, and customer journey mapping. SaaS or subscription product marketing experience. Knowledge of compliance regulations related to digital communications. Familiarity with A/B testing, personalization, and dynamic content. Strong analytical mindset -- ability to use analytics tools like Google Analytics or any other. Excellent communication and copywriting skills for short, impactful messages. Comfortable working in a fast-paced startup environment.
Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

Speak with the employer

+91 7777997923