Job Description

Job Title: Senior Content WriterLocation: Sector 18, GurgaonJob Type: Full-Time: We are seeking a talented and experienced Senior Content Writer to develop, refine, and oversee content strategies that align with our brand's voice and goals. As a Senior Content Writer, you will create content for blogs, websites, social media, white papers, case studies, and more, with a focus on driving organic traffic, engagement, and conversions. You will play a key role in shaping our content strategy, collaborating with various teams to produce high-quality, results-driven content.Responsibilities:- Create and deliver high-quality, well-researched content across a range of platforms, including blogs, websites, emails, social media, and other digital media.- Develop and execute content strategies that align with our brand, business objectives, and audience needs.- Write long-form content, such as case studies, white papers, and eBooks, as well as shorter, engaging copy for web pages, email campaigns, and social posts.- Conduct in-depth research on industry topics to ensure accuracy, relevancy, and thought leadership.- Edit and proofread content to ensure it's clear, engaging, and error-free.- Optimize content for SEO to drive organic traffic and improve search rankings.- Collaborate with the marketing, design, and product teams to align content with business goals and audience needs.- Monitor content performance and make data-driven decisions to refine strategies. - Mentor and guide junior writers, offering feedback and best practices to help elevate the quality of the team's output.- Stay up to date with industry trends, content marketing best practices, and emerging technologies.Requirements:- Proven experience as a content writer, with at least 3-4 years of professional writing experience.- Strong portfolio demonstrating expertise in writing high-quality, engaging content across different formats.- Exceptional writing, editing, and proofreading skills, with the ability to write in a clear, concise, and persuasive manner.- Deep understanding of SEO best practices and experience with keyword research and optimization.- Experience with content management systems (CMS) and project management tools.- Ability to work independently and manage multiple projects with tight deadlines.- Strong research skills and the ability to translate complex topics into easy-to-understand content.- Excellent communication skills and attention to detail.- Bachelor's degree in English, Journalism, Marketing, Communications, or related field (or equivalent experience).- Experience with content strategy and the ability to think analytically and creatively. (ref:updazz.com)