Job Description

: Regional VM Jewellery



Unique Job Role Regional VM Jewellery Function


Visual

merchandiser Reporting to


Head Visual

Merchandising

Jewellery

Business Jewellery Grade Date -

Job Details

To provide support to the VM function in executing the Titan policy and standards across stores in all regions.

External Interfaces Internal Interfaces


Third Party Service Providers External auditors

Regional sales teams IRSG teams Merchandising teams

Job Requirements

Education Design graduate in Product/ Space/ Visual Communication


(preferably NIFT/NID)

Relevant Experience 2 - 4 years

Behavioural Skills o Innovative thinking

Critical thinking Adaptability & flexibility Decision making

Knowledge o VM experience
Product and process Knowledge Vendor management

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing: Visual Merchandising: VM Planning

1. Identify visual merchandising requirements for new and existing

products based on feedbacks received from customers, competition

study etc. which can be either merchandising driven or campaign

driven or VM led

2. Coordinate with IRSG and regional merchandisers for ROM,

graphics and other VM requirements for all existing and new stores

3. Provide inputs on sizes and requirements to create the element-

store distribution list for every location


? Annual business

plan

? VM budget plan

? Annual audit

schedules

? Look-books


? Year on year business

performance

? Adherence to timelines

? Effectiveness of

manpower gap

identification


Marketing: Visual Merchandising: VM Installation

1. Receive and record all the VM kits and manuals received from

corporate teams

2. Ensure installation of the VM kits in the store through the identified

store VM champs

3. Record and submit proof of installation to the corporate teams and

escalate in case of any issue

4. Facilitate a smooth feedback channel related to the VM kits from

stores/ regional teams

5. Ensure availability of the ROM, graphics, decorations and craft walls

for new store launches

6. Design and ideate VM decor for regional festivals


? Timely

installation of VM

kits


? Number of cases of

non-compliance of VM

standards


Marketing: Space management: Space optimization

1. Create store VM planograms in coordination with merchandising

and regional teams during any new store or collection launch

2. Collect and apprise the feedbacks from relevant stakeholders

regarding the quality of ROM, display graphics, creatives etc. to the


? Visual display

planogram


? Increase in space

utilization


Directory Private and ConfidentialPage 2


Sensitivity: Internal

Manager VM Compliance Jewellery

3. Conduct periodic study in existing stores to optimize the product

display space and maximize product visibility

4. Identify new spots within stores to enhance visual product display

Marketing: Store operations: Visual merchandising compliance & execution

1. Support and resolve the issues regarding audit compliance and

ensure on the closure of all issues through liaising with regional

sales

2. Ensure Campaign execution of the VM elements as per the

intended design and ensure statutory compliance of the Titan policy

in every store


? Compliance

mechanism


? Number of non-

compliance

? Non-compliance

resolution within

timelines


Marketing: Store operations: Training & development

1. Explore new designs and concepts by attending workshops and

seminars across locations and encourage team members as part of

skill building exercise

2. Selecting and conduct training session for all store VM champs on

VM standards to ensure timely launch of campaigns with desired

quality


? Improved designs ? Quality of new designs

? Number of cases of

non-compliance to VM

standards


Marketing: Field sales operations management: Sales territories management and planning

1. Develop store visit plans while considering the region-specific

events/ festivals and ensure store upkeep and maintenance of all

VM elements complying to the desired VM standards

2. Participate in exhibitions, local events, regional festivals etc.

showcasing the latest VM concepts and designs with coordination

from the regional sales teams


? Store visit plan ? Number of audit points


Marketing: Store operations: Store expansion & renovations

1. Coordination with the corporate teams aligning things for all new

stores, store expansions and renovations

2. Update and replace the display graphics periodically during all new

collection launches and expiry of licence


? Compliance with

VM standards


? Number of audit