Job Description

Regional Strategic Marketing Manager, Lubrizol Life Science
This high visibility leader will develop and drive the execution of the regional marketing strategy for Lubrizol Life Science- a dynamic, innovative and consumer focused business.
The Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty, Home, Pharma & Nutra aligned with the global strategy for each market segment:

• Establish a strong connection/relationship with the Global LLS business, marketing and technical teams, and align the global and regional strategies that have been developed to date.
• Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customers
• Identify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market place
• Work closely with the global and regional stakeholders to ensure alignment and seamless execution.
• Provide leadership to regional sales, marketing, and technical teams to execute key growth initiatives & projects
• Report on a monthly basis on KPIs for the regional strategic initiatives and new product sales in the region.
• Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.
• Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty, Home, Pharma and Nutra segments
• Coordinate with the MarCom team to assure well planned execution and activation at regional level of the planned init

Essential Job Functions
As Regional Strategic Marketing Manager, you will:

• Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position.
• Develop a solid understanding of unmet needs in the regional market for each of the segments, uncovering market-specific product gaps and customer needs to help influence the global innovation roadmap.
• Track regional trends and consumer preferences to build a complete understanding of the regional brands' ecosystem and potential value creation initiatives that can be activated.

• Identify new product/formula/concept development and innovation needs and manage the of appropriate innovation projects in the region, following corporate processes such as Stage & Gate
• Drive new business development and position Lubrizol as a differentiated and leading supplier in focused sectors. Develop growth plans by connecting customer needs with Lubrizol core technologies.
• Propose and implement new applications for existing portfolio based on regional consumer insights
• Partner with Regional Applications team and Sales team to ensure quality pipeline and execution of regional projects throughout the entire process
• Keep close contact with the industry, stay abreast of trends, maintain critical external relationships
• Collaborate with Product Management team on regional launch price strategy to ensure financial and growth targets are achieved
• Lead regional new product/concepts launches by defining and executing direction on positioning, pricing and placement to ensure market acceptance.
• Direct, support and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences.
• Plan, execute and oversee regional digital marketing, including marketing database, email, and display advertising campaigns, being responsible for the regional lead management process.

• Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).

Skills, Qualifications, Experience, Special Physical Requirements:

• Bachelor's degree in business, chemistry or pharmaceutical.
• 10 years of marketing and/or business development experience in B2B field
• Experience in the personal care or pharmaceutical industries.
• Demonstrated ability to work in a matrix, multi-national organization.
• Commercial development acumen including value chain analysis, customer needs analysis, value proposition.
• Creative marketing skills/capabilities
• Excellent verbal and written communication skills.
• Demonstrated leadership and team facilitating skills in a cross-functional environment.
• Strong leadership and interpersonal skills in order to drive results through cross functional environments.
• Expected travel approximately 30%.
• MBA with marketing focus or PhD in related subjects are considered a plus.

Success Competencies:

• Decision Making

• Results Orientation

• Strategic Thinking

• Talent Enhancement

• Adaptability

• Establishing Trust

• Financial Acumen

Skills Required