Job Description

Regional Sales Manager South - FMCG/Beauty Care - 3+ Years
We are seeking a high-performing Regional Sales Manager with a minimum of 6 years of experience in the FMCG sector, including at least 3 years in the capacity of an Area Sales Manager or currently functioning as a Regional Sales Manager. The ideal candidate should have successfully managed at least 3 states within the South India region.
Prior experience in handling General Trade or the Professional Division is a must. Candidates must demonstrate strong team leadership, strategic sales planning, and a proven track record of driving regional business growth across multiple territories and channels.
Location: South
Your Future Employer: A fast-growing, legacy beauty and personal care products company, backed by a leading private equity firm and recognized among Indias Top 100 Great Places to Work.
Responsibilities: * Driving regional retail sales and achieving profitability goals

• Leading and mentoring Business Development Managers and front-line teams
• Coordinating with Marketing for brand initiatives and sales campaigns
• Building strong relationships with Modern Trade and General Trade retailers
• Ensuring scheme implementation and market hygiene
• Aligning with C&F agents and cross-functional teams for smooth execution
• Identifying new market opportunities and tracking competitor moves

Requirements: * MBA from a reputed B-school with 6+ years of experience

• Minimum 3 years in ASM/BDM role and currently should be at RSM Designation; exposure to MT/E-Com/Trade Marketing is a plus
• Strong analytical mindset, negotiation, and retailer relationship skills
• Proficient in MS Office and data interpretation

Whats in it for you?

• Opportunity to lead and scale a high-growth region
• Be part of a certified Great Place to Work for 5 consecutive years
• Work with inspiring leaders from legacy FMCG giants like Unilever, Marico & P&G
• Competitive perks, including flexible salary components and in-office meals

Reach us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach out to me with your updated profile at Hrishikesh.narayan@crescendogroup.in
Disclaimer: Crescendo Global specializes in senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Note: We receive a lot of applications on a daily basis, so it becomes difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us within 1 week. Your patience is highly appreciated.
Profile Keywords: Regional Sales Manager, ASM, Area Sales Manager, FMCG Sales, Retail Sales, Modern Trade, General Trade, Beauty & Personal Care, East India, Team Management, Strategic Sales, Channel Sales, Haircare, Kolkata Jobs, MBA Sales, Trade Marketing, E-Com Sales