Job Description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
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About 3M and the Consumer Business Group
At 3M, we apply science in collaborative ways to improve everyday life. The Consumer Business Group (CBG) brings 3M's trusted and innovative brands--such as Scotch, Post-it, Scotch-Brite, and Command(TM)--to homes and workplaces across India. We combine global technology leadership with deep local insights to deliver convenience, efficiency, and quality that customers trust.
Role Overview
The Regional Sales Manager (RSM) - CBG will lead the sales, distribution, and retail execution strategy for the assigned region. This role is responsible for driving business growth through effective distributor management, channel expansion, and frontline team leadership. The position demands a balance of strategic planning, operational excellence, and people management to deliver sustainable and profitable growth in alignment with 3M's values and business priorities.
Key Responsibilities
Sales & Distribution ExcellenceImplement, monitor, and continuously improve the region's sales and distribution infrastructure, processes, and performance metrics. Develop and execute regional sales plans and programs to meet or exceed revenue and market share goals. Drive sell-out at retail through demand generation activities, visibility, merchandising, and in-store execution initiatives. Ensure product range availability, right product placement, and width of distribution across channels.

Team LeadershipLead, coach, and develop a team of Territory/Area Sales Managers to achieve sales targets and operational KPIs. Build a performance-driven culture with strong focus on capability building and customer-centric execution.

Channel & Distributor ManagementAppoint and manage distributors/super stockists ensuring right investment, infrastructure, and service levels. Monitor ROI, claims, and ensure timely financial settlements and adherence to 3M policies. Strengthen trade partnerships through consistent engagement and transparent communication.

Business & Market InsightsAnalyze market trends, channel dynamics, and competitor activities to identify growth opportunities. Provide regular inputs to marketing and category teams on pricing, promotions, and product performance.

Operational Governance & ReportingEnsure accurate and timely reporting on sales performance, forecasts, budgets, and trade spends. Manage regional budgets effectively and ensure adherence to compliance, ethical, and operational standards.

Key AccountabilitiesAchieving sales revenue and profitability targets for the region. Driving execution excellence in distribution, visibility, and trade programs. Timely and accurate claim settlements and financial control. Building strong customer relationships and ensuring high satisfaction levels. Adherence to 3M's business ethics, compliance, and operational governance.

Qualifications & ExperienceMBA or equivalent postgraduate qualification. 10-15 years of relevant experience in sales, distribution, and channel management--preferably from FMCG, Consumer Durables, or allied industries. Strong business acumen with proven success in leading regional teams and managing large-scale distributor networks. Excellent communication, analytical, and stakeholder management skills. Prior experience or familiarity with the assigned region is preferred.

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