Job Description

Regional Sales Manager - Franchise Stores

Industry:

Garment / Apparel

Job Summary:

We are seeking a dynamic and results-driven

Regional Sales Manager (RSM)

to lead our franchise store operations in the assigned region. The RSM will be responsible for driving sales, leading a team, expanding market presence, and ensuring consistent brand representation across franchise stores. A strong understanding of fashion trends, distribution strategy, and exceptional leadership and communication skills are essential.

Key Responsibilities:1. Team Leadership & Performance Management

Lead, mentor, and manage Area Sales Managers (ASMs), Store Managers, and front-line sales teams across franchise stores. Set sales targets, monitor KPIs, and ensure high performance and productivity. Conduct regular training, performance reviews, and on-ground support visits.

2. Franchise Store Sales & Operations

Drive sales growth and profitability across all franchise outlets. Ensure adherence to brand guidelines, VM standards, and customer service protocols. Support franchise partners in store operations, promotions, and local market activations.

3. Distribution & Supply Coordination

Coordinate with supply chain and warehouse teams to ensure timely product availability. Monitor inventory levels, stock movement, and manage replenishment cycles across stores.

4. Market Expansion & Business Development

Identify potential markets and partners for new franchise store openings. Conduct feasibility studies and coordinate with the expansion team for new launches. Build and maintain strong relationships with franchisees to ensure long-term collaboration.

5. Product & Trend Expertise

Stay updated with fashion trends, customer preferences, and competitor activities. Share market insights with the merchandising and design teams for regional assortments. Recommend seasonal strategies and VM themes based on regional demand.

6. Communication & Negotiation

Act as the key liaison between franchise partners and the corporate team. Negotiate commercial terms, support agreements, and sales strategies with franchisees. Present monthly business reviews and strategy reports to senior management.

Qualifications & Skills:

Graduate/Postgraduate in Business Management or related field. 8-12 years of experience in sales, preferably in the garment/apparel/retail industry. Proven track record in handling franchise or multi-store retail operations. Strong leadership and team management abilities. Excellent communication, negotiation, and interpersonal skills. In-depth knowledge of fashion products, consumer trends, and regional market dynamics.

Other Requirements:

Willingness to travel extensively across the assigned region. Proficiency in MS Office, Excel, and CRM tools.
Job Type: Full-time

Pay: ?70,000.00 - ?80,000.00 per month

Schedule:

Day shift
Application Question(s):

Do you have experience managing sales operations in franchise retail stores? Are you comfortable with frequent regional travel? Do you have a minimum of 8 years of experience in sales within the garment or apparel industry?
Work Location: In person