Job Description

Job Details:
Designation: Regional Sales Manager (RSM)
This is a purely chemist channel-focused role with no involvement in doctor visits, clinic calls, or hospital visits. Candidates must be comfortable working exclusively through the chemist channel.
Job Location: Mumbai, Indore
Role Objective:
The Regional Sales Manager (RSM) will lead sales operations across South India, driving primary and secondary sales targets for OTC/Consumer Healthcare products, ensuring strategic execution, team leadership, and alignment with Sun Pharma's vision.
Total Experience:
Minimum 12 + years in OTC/Consumer Healthcare/FMCG sales.
Proven success as Area Sales Manager (ASM) or Field Sales Manager (FSM), consistently surpassing sales targets.
Prior experience in Mumbai and Indore markets as ASM / FSM / RSM / ZSM preferred.
Expertise in managing stockists, distributors, and frontline sales teams.
Key Responsibilities:
Develop and execute zonal sales strategies to achieve primary and secondary sales targets for OTC/Consumer Healthcare products.
Lead, mentor, and supervise ASMs and FSMs to drive sales performance and trade activations.
Ensure brand-wise coverage and penetration to meet sales goals.
Build and maintain strong relationships with distributors, stockists, and chemist outlets.
Oversee trade activations, promotional schemes, and Below-the-Line (BTL) activities.
Conduct training programs for ASMs, FSMs, and Sales Officers to enhance product knowledge and sales skills.
Perform bottom-up sales forecasting and strategic planning.
Monitor distributor stock levels to ensure freshness and market hygiene.
Ensure timely, accurate reporting of sales, market activities, and competitive intelligence.
Manage CRM initiatives and loyalty programs, relaying feedback to senior management.
Resolve queries from ASMs, FSMs, and field teams, coordinating with headquarters.
Conduct market surveys to identify opportunities and drive growth.
Foster a culture of performance, accountability, and continuous learning.
Utilize Point of Sale materials and ensure effective merchandising.
Monitor and process claims, ensuring timely resolution.
Eligibility Criteria:
Education: Graduate in any discipline.
Skills: Excellent communication, leadership, and interpersonal skills; strong stakeholder management; computer literacy for online reporting and analytics.
Experience: 12+ years in OTC/OTX/Consumer Healthcare sales, with a proven track record from leading companies.
Industry Preference: Candidates from reputed OTC/OTX/FMCG companies preferred.