Job Description

RSM (General Trade Lead)

Location:

Bengaluru [ RR Nagar ]

Work Schedule:

Monday to Saturday (2 Saturdays off per month)

Language Requirement:

Proficiency in Kannada is mandatory

About GO DESi:

GO DESi is a fast-growing packaged food brand dedicated to making authentic regional DESi products popular and accessible. Our flagship product, DESi POPz, sells over 9 million units monthly. Our portfolio also includes DESi Meetha, DESi Mints, and DESi Bytes. We maintain a fully integrated supply chain from sourcing to manufacturing, ensuring quality and authenticity. GO DESi values sustainable business practices centred on win-win growth for all stakeholders.

Role Overview:

We are looking for an experienced, proactive, and result-oriented Senior Manager - Sales to lead and expand our general trade presence across the South region. The ideal candidate will have a deep understanding of general trade dynamics in FMCG, experience scaling startup brands, and a strong network in the regional trade. Excellent negotiation, leadership, and execution skills are essential to drive sales growth and market penetration.

Key Responsibilities:

Accountable for achieving sales targets and profitability in the general trade channel across the South region. Develop strong relationships with distributors, wholesalers, and retailers to secure and grow shelf space. Identify and onboard new distributors and retail outlets to expand market reach. Design and implement region-specific trade strategies, including SKU selection, pricing models, and promotional campaigns. Monitor and optimise trade spends, discounts, and incentive programs to maximise ROI. Collaborate cross-functionally with supply chain, marketing, and finance teams to ensure smooth operations and sales execution. Ensure compliance with trade policies, contractual agreements, and in-store execution standards. Analyse sales data, competitor activity, and market trends to adjust strategies and improve sales performance. Resolve operational issues such as stockouts, payments, and delivery challenges promptly. Lead and mentor sales teams to enhance productivity and motivation.

Requirments:

Minimum 7 years of proven experience in a General Trade sales role within FMCG. Demonstrated success in scaling brands in the South Indian general trade market. Strong network amongst distributors, wholesalers, and retailers in the region. Excellent negotiation, relationship-building, and communication skills. * Strong analytical capabilities to interpret sales performance and market data.