Regional Sales Manager – East India

Year    WB, IN, India

Job Description

1. Regional Sales Strategy & Target Achievement



Develop and execute

regional sales plans

aligned with national objectives. Achieve

monthly and quarterly sales targets

(primary, secondary, and tertiary). Monitor territory performance and initiate

corrective actions

as needed. Conduct periodic business reviews with ASMs, distributors, and key stakeholders.

2. Distribution Network Expansion & Channel Health



Appoint, onboard, and manage

super stockists, distributors, and wholesalers

. Expand the

retail network

to ensure deeper market penetration across North India. Maintain distributor hygiene by ensuring: Timely claim settlements Credit control and outstanding recovery Smooth order-to-delivery operations Build long-term partnerships with key trade partners.

3. Team Leadership & Performance Management



Lead and manage a regional team of

ASMs, ASEs, SOs, SRs, and School Managers

. Define

KRAs and KPIs

for all team members and conduct regular performance reviews. Identify

training and development needs

and build a culture of performance excellence. Motivate, coach, and mentor the team to drive accountability and productivity.

4. Institutional & School Sales Development



Drive

school and institutional business

in collaboration with School Managers and ASMs. Customize offerings for

school-branded notebooks, annual bulk orders, and special projects.

Build and nurture

long-term institutional relationships.


5. Product Placement, Availability & Visibility



Ensure

product presence and visibility

across retail chains (D-Mart, R K Bazar, CrossWorld, etc.). Collaborate with marketing on

branding, visibility, and promotional activities.

Explore

non-traditional channels

(corporates, NGOs, gifting, etc.) for incremental growth. Track and manage

stock availability

across the region to avoid supply gaps.

6. Sales Forecasting, Planning & Reporting



Forecast demand based on

market trends and past sales data.

Align supply chain planning with projected regional sales. Maintain accurate

dashboards, MIS reports, and performance analytics.

Provide

strategic insights

to management for business planning.

7. Promotions, Schemes & Campaign Execution



Plan and execute

region-specific trade and consumer promotions

in coordination with marketing. Ensure

effective rollout and communication

of schemes across all channels. Evaluate

ROI and effectiveness

of trade campaigns and report outcomes to HO. Organize

eco-awareness and brand-building events

in key markets.

8. Market Expansion & New Business Development



Identify

new towns, territories, and product categories

for expansion. Build a robust

distribution infrastructure

in emerging markets. Assess

feasibility for new product launches

and growth opportunities.

9. Competitor Tracking & Market Intelligence



Continuously monitor

competitor activities, pricing, schemes, and new launches.

Share

market intelligence reports

with management and marketing teams. Recommend strategic actions to enhance EcoNama's competitive advantage.

10. Commercial & Financial Control



Ensure adherence to

commercial and financial policies

(credit, claims, and discounts). Monitor

outstanding recovery

and maintain financial discipline. Support distributors in maintaining proper documentation and audit compliance.

11. Customer Relationship & Escalation Management



Build and sustain relationships with

key distributors, retailers, schools, and institutions.

Handle

escalations

unresolved at ASM/ASE levels promptly. Ensure

customer satisfaction and retention

through proactive engagement.

12. Compliance & Reporting



Ensure all sales operations comply with

company SOPs, policies, and audit norms.

Maintain accurate documentation for

sales, trade schemes, and inventory.

Ensure

timely submission of reports

and full policy compliance.

13. Sustainability & Brand Advocacy



Promote EcoNama's

eco-friendly and sustainable product philosophy

in the marketplace. Lead and participate in

eco-awareness campaigns

across institutions and retail markets. Position EcoNama as a

trusted, green brand

across all business interactions.
Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person

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Job Detail

  • Job Id
    JD4544310
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year