Achieve sales volume and revenue targets as decided for the territory
Execute trade schemes in line with allocated budget of A&D
Negotiating and closing monthly sales volume and schemes based on market trends, stock assessments, and historical data
Sales Planning & Inventory Management
Implement accurate sales forecasting, and quota planning at a customer level basis RTM'
Ensure optimal stock availability at mapped outlets and depots
Channel and Distributor Management
Drive the distribution KPIs across the territory
Responsible for performance of third party manpower
Strengthen the relationship with channel partners (Retail and Wholesale)
Timely processing of retail trade schemes. Responsible for KYC
Ensuring timely delivery of orders placed to avoid stock-out situation for end consumer
Conduct shop audits to assess stock movement, brand availability, and consumption patterns
Retail Engagement
Ensure periodic coverage of all mapped outlets
Responsible for PJP Planning and adherence for self and third party team4
Implement CSM engagement activities
Ensure optimal product placement and visibility of PRI portfolio (both organic and hired)
Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis
Market Intelligence & Performance Monitoring
Regularly conduct retail outlet audits to study market share movements and track market share
Prepare and present weekly reports on sales performance, key issues, and consumer insights
Use customer feedback and market data to re-strategize selling and promotional initiatives.
Regulatory & Compliance
Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance in markets where we do not have a cluster head
Support in brand registrations, excise liasioning in markets where we do not have a cluster head
Team Leadership
Lead and motivate DSMs/SEs to build a high-performing sales team.
Work closely with DSMs/ SEs to address performance gaps in underperforming districts/retailers
Joint visit along with DSMs/ SEs to customers to ensure adequate support
INTERACTIONS
INTERNALLY:
Cluster Head
Commercial Finance
Territory & NPD Activation Manager
Region Head
EXTERNALLY:
Customers
Distributor/ Channel Partners
Consumers
Job Posting End Date:
2025-12-10
Target Hire Date
2025-10-31
Target End Date
:
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