Job Description

Role description

Job Overview

This role is responsible for leading programmatic advertising initiatives and ensuring delivery against agreed KPIs. The position requires expertise in managing programmatic platforms, vendor relationships, and optimization strategies to drive performance across multiple channels. The ideal candidate will combine strong technical knowledge with strategic thinking and stakeholder management skills to deliver measurable improvements for global clients.

Key Responsibilities

Play a strategic role in driving programmatic initiatives and delivering results as per agreed KPIs



Manage and set up PG PMP and OOH vendors as per client requirements



Ensure adherence to ad verification benchmarks IAS in line with client standards



Demonstrate excellent stakeholder management skills and maintain strong relationships



Handle multiple tasks effectively while managing stakeholder expectations



Initiate strategic conversations to improve KPIs and overall performance



Manage daytoday performance against goals and allocated budgets



Implement and oversee programmatic buys on a daily basis



Set bid strategies monitor performance and identify optimizations by audience content and geography



Review ad types and vendor plans to execute optimization strategies



Identify highperforming segments and define lookalike audiences to increase reach



Analyze funnel dropoffs and execute actions to improve conversions

Required Skills

Expert knowledge of platforms such as TTD and tools like IAS



Strong team handling and people management capabilities



Excellent communication skills both written and verbal



Proven experience working with global clients and managing multiple stakeholders



Ability to lead strategic discussions and deliver measurable improvements.

Qualifications

8-10 years of proven programmatic campaign management experience using TTD with client-facing responsibilities Strong understanding of OpenX, PG, PMP, DOOH, and advanced optimization strategies Experience in managing large budgets and delivering performance improvements across multiple markets.

Note

: The working shift will fall between 6:00 AM to 11:30 PM IST, based on business requirements.

Skills

Mandatory Skills :

Paid Media - Facebook, Paid Media - Instagram, Paid Media - LinkedIN, Paid Media - Twitter

About LTIMindtree

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/