Job Description

• BIM - Brand, Insights & Marketing Communications
• Mumbai, India
• Cathay Pacific
• Application Deadline

20 Nov 2022

Company Description

Let your passion fly! We're proud to be one of the world's leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won't be your last. It could take you anywhere.

Join us and discover just how far you can go!

Role Introduction

To support the Marketing Manager and coordinate with local markets and agencies to adapt Head Office material for effective regional and local use. This role will support the South Asia, Middle East and Africa(SAMEA) Region.

Key Responsibilities

Revenue generation and campaigns

• Support in adapting Head Office campaigns to be effective in the local market
• Support the effectiveness of regional campaigns by checking local language and cultural considerations
• Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
• Promote ancillary features to assist in revenue generation

Partnerships

• Work with agencies to deliver and execute marketing campaigns as required
• Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
• Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue

Insights Gathering, Reporting and Collateral

• Provide the regional team with insights into regional monthly competitive intelligence on major news
• Raise local marketing collateral requirements to the Regional Head
• Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

• Prepare marketing briefs for local marketing materials/needs

Loyalty

• Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives

Emergency and Accident

• Emergency and Accident and Crisis Response responsibilities as required

Requirements

Academic qualifications

• Graduation in any field is a minimum
• A diploma / Certification in a relevant business field would be an advantage

Knowledge, skills, training and experience

• Fluent in spoken and written English and local language (if applicable)
• 2-3 Years related (Marketing) work experience
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining the quality of work
• Capable of working on multiple projects simultaneously
• Communications style is naturally aligned with Cathay Pacific's style

** Candidates must have the legal right to live and work in India.

Sound like you? Then we'd love to hear from you. Please apply with a cover letter outlining your experience and demonstrating why you're interested in this role.

Benefits

https://careers.cathaypacific.com/who-we-are/why-work-here

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer

Please note that with effect from 1 December 2021, all employees must be vaccinated in order to access Cathay and all other Cathay Group Company premises. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.