Overview:
Key Responsibilities:
1. Strategic Planning:
Develop and implement comprehensive marketing strategies tailored to the West Region to achieve business objectives.
Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
2. Brand Management:
Strengthen the brand presence across various channels, including retail, online, and social media.
Ensure brand consistency in all marketing communications and promotional materials.
3. Campaign Management:
Plan, execute, and monitor marketing campaigns (digital, print, events) to increase brand awareness and drive sales.
Collaborate with creative teams to develop engaging content that resonates with target audiences.
4. Sales Collaboration:
Work closely with the sales team to align marketing initiatives with sales goals and support lead generation efforts.
Analyze sales data to measure the effectiveness of marketing strategies and make data-driven adjustments.
5. Budget Management:
Manage the regional marketing budget effectively to maximize ROI on marketing investments.
Prepare regular reports on marketing performance, budget utilization, and market insights.
6. Team Leadership:
Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
Provide training and support to ensure the team is equipped with the skills needed to succeed.
7. Relationship Building:
Build and maintain strong relationships with key stakeholders, including suppliers, partners, and media outlets.
Represent at industry events, trade shows, and community engagements.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
Minimum 5 years of experience in marketing roles, with at least 2 years in a managerial capacity within the jewellery or luxury goods industry.
Proven track record of successfully developing and executing marketing strategies that drive business growth.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and interpersonal skills; ability to influence stakeholders at all levels.
What We Offer:
Competitive salary commensurate with experience
Performance-based incentives
Comprehensive benefits package
Opportunities for professional development and career growth
A vibrant work culture that values innovation and creativity
Job Type: Full-time
Pay: ₹60,000.00 - ₹100,000.00 per month
Schedule:
Day shift
Language:
English (Preferred)
Work Location: In person
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