Job Description

Summary The Regional Marketing Lead is responsible for developing and executing marketing strategies to promote all Novartis priority brands in Kerala. This role involves close collaboration with various departments to ensure cohesive and compliant marketing efforts.

Key Responsibilities:
Strategic Planning:
Support by providing inputs for national marketing plans
Identify target audiences and create effective local marketing campaigns
Collaboration:
Work closely with medical, national marketing and other relevant cross functional teams to understand product benefits and risks.
Collaborate actively with the marketing team of various TAs to have visibility of national strategy and customize implement according to Kerala state need
Coordinate with sales teams to align marketing strategies with sales goals.
Campaign Management:
Oversee the design and production of local promotional material for Kerala.
Coordinate with digital marketing team for campaigns, social media, email marketing etc.
Market Analysis:
Analyze market trends, competitors, and customer responses to marketing activities.
Adjust marketing strategies based on market feedback and performance metrics.
Compliance:
Ensure all marketing activities adhere to regulatory and ethical standards.
Maintain up-to-date knowledge of industry regulations and guidelines.
Stakeholder Engagement:
Establish and maintain relationships with key stakeholders, including healthcare providers and industry professionals.
Present product information to healthcare professionals and sales teams.
Role Requirements:

• Bachelors degree in pharmacy, Science, or Life Sciences.
• Masters degree in Pharma or Marketing is preferred.
• 35 years of experience in pharmaceutical marketing, especially in brand and product launches.
• Proficiency in both English and Malayalam is mandatory.
• Strong understanding of healthcare sector and marketing strategy.
• Proven ability to collaborate across functions and influence stakeholders.

Desirable Requirements:

• Experience managing regional marketing campaigns in the pharmaceutical industry.
• Familiarity with digital tools and analytics platforms for campaign performance tracking.

Why Novartis:
Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
Youll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here:
Skills Desired Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships