Job Description

Company Name: VARITE India Private Limited
About The Client:
Founded in Mountain View, California, the Client is currently headquartered in Sunnyvale, California, with 33 global offices. The Client provides a business and employment-focused social media platform that works through websites and mobile apps. The platform is primarily used for professional networking and career development.
About The Job:

• We are seeking a results-oriented digital marketing campaign and content marketer to drive our scaled campaign, content, user adoption and education marketing programs to support our client for Sales business across Asia Pacific.
• As a skilled storyteller and creative content creator, you will help drive our scaled virtual lead generation programs and content creation that bring our thought leadership and the enabling prowess of client Sales Navigator to life in engaging content formats suited to our target audience.
• With your knack in creating and editing compelling stories, especially with video, you will showcase our customer and executive voices and support the creation of our customer stories and use case library in close partnership with our Customer Success and Global Marketing team.
• As a key member in the Asia Pacific Marketing team, you will partner closely with Sales and Customer Success Leadership in Asia as well as with Client's global marketing teams in the US and Europe.
• This role is currently a 12 month position, but could be extended

Essential Job Functions:
Video editing and creative content content production:

• As our team's lead content producer, you have a knack for telling stories through creative ways, especially through shortform Video, and other graphical or audio assets.
• Support the management and content editorial of our podcast.

Content Marketing Strategy:

• Develop the channel strategy to amplify our content in partnership with our global integrated marketing and regional Insights team.

Demand Generation Campaign Marketing:

• Develop and execute digital campaigns to support lead generation across APAC, tailored to diverse audiences and market nuances.
• Work with cross-functional teams to create compelling webinars and virtual programs.

Product Adoption and User Education:

• Develop simple but engaging ways for our audience to better understand the best practices in using Client Sales Navigator to improve their productivity and outcomes.
• You will partner closely with our Customer Success and Global Learning platform teams to drive our masterclass series.

Customer Stories and use cases:

• Champion the development of customer success stories and use cases.

Lifecycle Marketing:

• Develop email nurture campaigns to engage our user base and develop our prospects.

Campaign Measurement:

• Drive the campaign metrics, partnership with Sales Development teams and reporting process.

Stakeholder Collaboration:

• Collaborate with internal and external stakeholders to develop and implement marketing programs supporting revenue growth

Qualifications:
Basic :

• 5+ years of campaign, content marketing and demand generation experience
• Strong storytelling, content marketing and creation experience and expert proficiency in creating and editing a range of different visual, audio and written formats, from video, gifs, graphics to blogs and podcasts.

Preferred :

• Experience in driving webinars and virtual programs
• Strong project management and communication skills, with the ability to navigate complex, fast-paced environments.
• Analytical ability to drive measure campaign effectiveness and ROI.
• Strong digital marketing skills, knowledgeable in leveraging Client advertising
• Proficient in video and graphics editing
• Familiarity with Martech and Sales Tech tools such as Client Sales Navigator, email marketing platforms, and CRMs like Salesforce, Microsoft Dynamics, or HubSpot.
• Excellent written and oral communication skills, with a data-driven approach to influence stakeholders.
• Proficiency in managing agencies and creative teams to deliver high-quality creative assets.
• Experience in marketing across the Asia Pacific and fluency in an additional Asian language is a bonus (Mandarin Chinese, Bahasa Indonesia, Japanese, Korean)

Suggested Skills:

• Written and verbal communication
• Storytelling
• Digital skills
• Content creation and editing (video, audio, graphics)
• Strategic thinking and analysis

Shift Timing - 7 AM to 4 PM IST
How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.