Job Description

###

Description

Job location: Varanasi

About the Role:

The Regional Manager for the Grid Tied Inverter business in Uttar Pradesh will be responsible for leading and scaling Direct-to-Customer (D2C) operations with a focus on driving sustainable and accelerated business growth.This role involves overseeing branch-level P&L, managing and developing high-performing teams, streamlining sales processes, ensuring a superior customer experience, and collaborating with cross-functional stakeholders. The Regional Manager will play a key role in leveraging the increasing demand for grid-tied solar solutions and capitalizing on strategic opportunities such as the PM Surya Ghar Yojana.###

What you would be expected to do:

Lead and manage all D2C (Direct to Customers) grid-tied inverter branches within Uttar Pradesh, ensuring efficient and effective operations. Manage and mentor a team of Area Business Managers (ABMs) and commission-based agents, fostering a high-performance culture focused on achieving sales targets and maximizing customer satisfaction. Establish and optimize processes for customer prospecting, sales conversion, after-sales service, and ongoing customer relationship management. Oversee the entire customer lifecycle from initial inquiry and sales to installation (by the installation team), service and further assistance. Drive business growth, profitability, and market expansion for Sun King's grid-tied inverter business in the region. Develop and implement strategic plans to achieve sales targets, expand market reach, and enhance brand visibility. Collaborate closely with cross -functional departments to ensure seamless execution of business plans and initiatives. Ensure compliance with all relevant regulations, industry standards, and company policies. Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement. Cultivate strong relationships with key stakeholders, including DISCOMs, government agencies, and channel partners. Ensure complete understanding and operational excellence in all aspects of the PM Surya Ghar Yojana, including customer conversions, subsidy frameworks, and DISCOM coordination.


###

You might be a strong candidate if you have/are:

A Bachelor's degree in Business Administration, Engineering, or a related field; MBA preferred. Minimum 8 years of experience in sales and business development, preferably having experience of managing multiple branches in UP, specifically within the solar roof-top industry. Demonstrated success in scaling and managing Direct-to-Customer (D2C) sales operations, particularly in the solar inverter segment. In-depth understanding of the grid-tied solar market landscape in Uttar Pradesh, including key customer segments, competitive dynamics, and distribution networks. Comprehensive knowledge of the PM Surya Ghar Yojana, including subsidy mechanisms, DISCOM regulations, and implementation processes. Strong understanding of customer conversion strategies, sales processes, and after-sales service requirements in the solar energy sector.Experience using CRM platforms and sales enablement tools to manage pipelines, track performance, and optimize customer engagement. Proven ability to manage, motivate and develop high-performing team, fostering a culture of accountability and continuous improvement. Strong analytical and problem-solving skills, with the ability to make data-centric resolution. Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.


###

What we offer:

Professional growth in a dynamic, rapidly expanding, high-social-impact industry. An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the opportunities of innovation towards profound impact on people and the planet. A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds. Structured, tailored learning and development programs that help you become a better manager, and professional through the Sun Center for Leadership.
###

About Sun King

Sun King is the world's leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.

Sun King makes solar products affordable to low-income households and businesses via 'pay-as-you-go' purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.

Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.



Sun King collects payments digitally through mobile money systems and its 28,000 field agents -- over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.

From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King's products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.


Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more -- all with a passion to serve off-grid families.

Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King's workforce.